What are the best automation tools to use in 2025?

OpenRPA
Discover
Level
Moderate
Average price
Free and open source
Process automation

Our detailed review of

OpenRPA

OpenRPA is establishing itself as a business process automation solution for professionals seeking to optimize their repetitive tasks and increase efficiency. Designed for a wide audience ranging from SMEs to large enterprises, this open-source tool offers a powerful platform for automating a variety of processes without requiring in-depth programming skills.

In a context where productivity is a major challenge, OpenRPA asks: how can you intelligently automate your workflows with a flexible and accessible tool? This article offers a detailed exploration of the features, benefits, costs, and limitations of OpenRPA to help you decide if this solution meets your automation needs.

#1
Robocorp
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Level
Moderate
Average price
Flexible pricing according to needs
Robotic Process Automation (RPA)
#2

Our detailed review of

Robocorp

Robocorp is a robotic process automation (RPA) platform designed to simplify the creation and management of software robots. Aimed primarily at businesses and developers looking to automate repetitive tasks, Robocorp offers solutions tailored to the varied needs of professionals in the digital sector. This innovative solution automates complex workflows, from data processing to application integration, while ensuring increased flexibility thanks to its cloud-native approach.

In a world where productivity and efficiency are crucial, how does Robocorp compare to other RPA solutions? This article will guide you through the main advantages and limitations of Robocorp to help you determine whether this tool meets your automation needs.

ElectroNeek
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Level
Moderate
Average price
From $199/month
RPA (Robotic Process Automation)
#3

Our detailed review of

ElectroNeek

ElectroNeek is an innovative business process automation tool, specially designed to help companies increase efficiency by automating repetitive and time-consuming tasks. Suitable for content creators, marketing agencies, production studios, and video professionals, this tool aims to free up valuable time by simplifying the management of administrative tasks, data processing, and the integration of various applications.

In an environment where content production demands speed and accuracy, ElectroNeek stands out as a powerful ally. But how exactly does this platform meet the varied needs of professionals in the sector? This article offers a detailed analysis of the features, advantages, and limitations of this tool to help you make an informed choice in 2025.

Nintex
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Level
Moderate
Average price
Based on estimate
Business process automation

Our detailed review of

Nintex

Nintex is a powerful business process automation tool designed to enable companies and professionals to streamline their operations and increase productivity. Aimed primarily at IT teams, process managers, and business users looking to digitize their workflows, it is positioned as a major player in the world of intelligent automation.

Faced with growing demand for agile solutions that simplify the management of repetitive tasks, Nintex offers a comprehensive platform that integrates workflow management, forms, and advanced automation. But what are the strengths that set Nintex apart from the many other automation tools available? This article provides a detailed analysis to help you determine whether Nintex is right for your needs in 2025.

Level
Moderate
Average price
Based on estimate
Robotic Process Automation (RPA)

Our detailed review of

Kryon

Kryon is an advanced robotic process automation (RPA) solution designed to help companies optimize their operations and reduce repetitive manual tasks. Intended for both IT teams and business users, this tool stands out for its ability to combine automation and artificial intelligence to facilitate the digital transformation of workflows.

In a professional environment where productivity and precision are essential, Kryon stands out as a key partner for effectively automating complex processes while ensuring an intuitive interface. So how can Kryon truly transform your working methods in 2025? This article provides a comprehensive overview of its features, benefits, and limitations to help you decide whether this tool meets your needs.

WorkFusion
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Level
Moderate
Average price
Based on estimates, customized plans according to needs
Intelligent automation and RPA

Our detailed review of

WorkFusion

WorkFusion is an intelligent automation platform that combines robotic process automation (RPA) with advanced artificial intelligence capabilities. It is primarily aimed at companies and teams looking to automate repetitive tasks and integrate complex processes into their digital workflows. The tool facilitates digital transformation by significantly reducing the time spent on manual operations.

In an increasingly competitive market, WorkFusion positions itself as a robust solution capable of integrating automation with intelligent data analysis. But what are the concrete benefits for professionals in the sector, and how does it compare to other automation solutions available? This article breaks down the features, strengths, and limitations of WorkFusion to help you decide whether this tool meets your needs.

Microsoft Power Automate
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Level
Moderate
Average price
Paid plan starting at $15/month
Business process automation

Our detailed review of

Microsoft Power Automate

Microsoft Power Automate is establishing itself as a powerful automation solution for professionals looking to simplify their workflows and optimize the management of repetitive tasks. This cloud service offers a robust platform for integrating various applications and automating business processes without the need for complex coding. Highly valued by businesses for its compatibility with the Microsoft ecosystem, Power Automate increases productivity while reducing manual errors.

But is this solution suitable for all types of users and their specific automation needs? This article provides a comprehensive overview of Microsoft Power Automate, reviewing its main features, advantages, limitations, and pricing to help you determine whether this tool is right for you in 2025.

Blue Prism
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Level
Moderate
Average price
Based on estimate
RPA (Robotic Process Automation)

Our detailed review of

Blue Prism

Blue Prism is establishing itself as a major player in the field of Robotic Process Automation (RPA), designed to automate repetitive and time-consuming business processes. This tool is primarily aimed at companies of all sizes seeking to optimize their operational efficiency through intelligent automation.

The key question remains: Is Blue Prism suited to the specific needs of content creators and marketing agencies looking for automation? This article provides a comprehensive overview of the platform to help you determine whether it meets your expectations. Together, we will analyze its features, benefits, limitations, and pricing.

Automation Anywhere
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Level
Moderate
Average price
Upon request
RPA (Robotic Process Automation)

Our detailed review of

Automation Anywhere

Automation Anywhere is establishing itself as a leading solution in the field of robotic process automation (RPA). Designed for large companies as well as marketing agencies and studios looking to optimize their repetitive workflows, it facilitates the creation of software robots capable of performing a variety of tasks without constant human intervention.

But how does Automation Anywhere stand out amid growing competition in the RPA sector? This article aims to break down its key features, pricing, and advantages and limitations to help you better determine whether this tool is right for your needs.

UiPath
Discover
Level
Moderate
Average price
Customized pricing according to needs
Robotic Process Automation (RPA)

Our detailed review of

UiPath

UiPath is a robotic process automation (RPA) platform that is widely recognized in the professional world. It automates repetitive, often time-consuming tasks using software robots that can interact with various applications just as a human would. This capability transforms the way companies manage their business processes, increasing productivity and reducing human error.

With the rise of digital transformation, UiPath has established itself as a key player for content creators, marketing agencies, production studios, and other professionals looking to optimize their workflows. But what exactly does this solution offer, and how can it really help your operations? This article provides a comprehensive overview of UiPath and its key features.

CoSchedule
Discover
Level
Moderate
Average price
Starting at $29/month
Automated marketing project management

Our detailed review of

CoSchedule

CoSchedule is a marketing automation platform designed to facilitate content planning, organization, and publishing. Specially designed for marketing teams, content creators, agencies, and studios, this tool aims to centralize project management and improve collaboration.

In an environment saturated with disparate tools, how do you choose a solution that truly optimizes your workflow? Together, we will explore the strengths of CoSchedule to help you decide if this tool meets your professional expectations and needs.

Planeable
Discover
Level
Easy
Average price
Starting at $39/month
Social content management automation

Our detailed review of

Planeable

Planable is a tool dedicated to automating social media content management, designed primarily for content creators, marketing agencies, production studios, and communications teams. It facilitates planning, collaboration, and approval of posts by centralizing all processes in an intuitive and user-friendly interface.

If you're looking to optimize your social media workflow without compromising quality or creativity, Planable could be the solution you need. But how does this tool really stand out in a market saturated with similar applications? This article explores its features, price, strengths, and limitations in detail to help you make an informed choice.

By 2025, automation has become an essential tool for saving time, improving responsiveness, and streamlining processes, regardless of the industry. In a context where every minute counts, automating repetitive or low-value-added tasks allows teams to focus on what matters most: strategy, creation, and customer relations. Whether it's sending targeted emails, qualifying leads, posting on social media, or synchronizing your business tools, automation solutions have become a pillar of digital marketing and internal organization.

At Easyweb, we support companies every month that want to take their business to the next level through automation. But you still need to choose the right tools, ones that integrate well with your stack, respect your business logic, and offer customizable scenarios without unnecessary complexity. In this article, we present the best solutions currently available, tested and approved for intelligent automation without sacrificing control.

Other automation tools to use in 2025

Loomly

Loomly is an automation platform dedicated to content management and planning for creative and marketing teams. Designed to meet the needs of content creators, videographers, marketing agencies, and production studios, it facilitates the coordination of posts across multiple social networks and optimizes collaborative work.

By integrating powerful planning, collaboration, and tracking tools, Loomly promises to simplify the lives of teams responsible for creating and distributing digital content. But how does this platform measure up to today's expectations for content automation? This article offers a comprehensive overview of Loomly, from its features to its limitations, to help you decide if it's right for your needs in 2025.

🎯 Average price:  

Starting at $26/month

Metricool

Metricool is an automation and analysis tool dedicated to social media management and optimized content publishing. It is primarily aimed at content creators, marketing agencies, videographers, and professionals who want to centralize the planning, analysis, and management of their posts on various social platforms.

In a saturated digital environment where every second counts, how can you optimize your online presence and effectively analyze your performance? This article explores the advantages of Metricool and helps you understand why this tool can become a major ally in your social media automation strategy.

🎯 Average price:  

Starting at $30/month

Later

Later is now one of the leading automation tools dedicated to managing and planning content on social media. Designed for content creators, influencers, marketing agencies, and communications teams, Later facilitates regular, optimized publishing across multiple social platforms such as Instagram, Facebook, Twitter, and Pinterest.

But what exactly is the added value of Later in a saturated digital world where time management is crucial? We offer a comprehensive overview of the features, benefits, and limitations of this popular tool to help you decide if Later is right for your needs in 2025.

🎯 Average price:  

Free and paid plans starting at $15/month

Sprout Social

Sprout Social has established itself as a major player in the field of social media automation and management, catering to content creators, marketing agencies, and production studios alike. This tool facilitates the planning, publishing, and analysis of social content, thereby optimizing professionals' digital strategies.

Why choose Sprout Social when there are so many similar tools available? We'll explore this question in detail, highlighting its key features, strengths, and limitations. This article will help you decide if Sprout Social is the best ally for your online presence in 2025.

🎯 Average price:  

From $99/month to $249/month depending on the package

Publer

Publer is an automation tool specializing in social media content management and scheduling. Its main goal is to simplify the lives of content creators, marketing agencies, and small businesses by offering a centralized platform for planning, publishing, and analyzing their social media presence. Its features range from a simple editorial calendar to more advanced options such as automatic rescheduling and team collaboration.

In a context where multi-platform management has become essential, Publer offers an intuitive interface and powerful tools to increase efficiency. But is this tool the best choice for professionals looking to automate their publications? This article provides a detailed analysis of Publer, its strengths, its limitations, and its positioning in the world of automation solutions.

🎯 Average price:  

Starting at $15/month

SocialBee

SocialBee is an automation platform dedicated to managing and publishing content on social media. It is primarily aimed at content creators, marketing agencies, freelancers, and small businesses who want to optimize their online presence without spending excessive time on it.

In a world where digital visibility is key, SocialBee is a solution that facilitates the planning, creation, and distribution of content across multiple social networks simultaneously. But does this tool really meet the diverse needs of marketing and creative professionals? This article breaks down its strengths, features, and considerations to help you make an informed choice.

🎯 Average price:  

Starting at $19/month

Hootsuite

Hootsuite has established itself as a key leader in the field of social media management automation. Designed for content creators, marketing agencies, and production studios, it offers a centralized platform for planning, publishing, and analyzing social media performance without distraction or wasted time. With a single dashboard, it facilitates teamwork by synchronizing multiple accounts and social channels.

But can Hootsuite really meet the specific needs of content professionals in 2025? We'll explore its features, benefits, and limitations in detail to help you make an informed decision.

🎯 Average price:  

Starting at $49/month

Buffer

Buffer has established itself as an essential automation tool for managing and scheduling content on social media. Designed primarily for content creators, marketing agencies, community managers, and small businesses, it makes it easier to organize posts across different platforms by centralizing all social media-related activities.

In a digital world where regular presence on social media is crucial, how does Buffer help optimize the daily management of this content? We will explore its key features, how to use it, and its limitations in detail in this comprehensive article.

🎯 Average price:  

From $5/month to $100/month depending on the plan

Dropcontact

Dropcontact is an automation solution specializing in enriching and verifying B2B contacts. Designed for content creators, marketing agencies, and sales teams, this platform facilitates work by automating the updating of professional contact databases, while ensuring their reliability.

With customer data becoming increasingly complex, how can you ensure you have up-to-date information without wasting time on manual data entry? This article introduces you to Dropcontact, how it works, its strengths, and its limitations to help you make better choices in your automation strategy.

🎯 Average price:  

Starting at $29/month

Skrapp.io

Skrapp.io is an essential tool for professionals looking to optimize their sales prospecting through automation and the extraction of reliable B2B emails. Designed for marketing teams, salespeople, and recruiters, Skrapp.io makes it easy to collect professional email addresses in just a few clicks, significantly speeding up the lead generation process.

But how relevant and effective is it compared to the multitude of tools available on the market? This article provides a comprehensive analysis to help you understand how Skrapp.io can be integrated into your sales automation strategy and what benefits you can expect from it.

🎯 Average price:  

From $49/month to $299/month depending on package

Phantombuster

Phantombuster is a recognized web automation platform designed to facilitate data collection and the automation of repetitive tasks on the internet. Aimed primarily at marketing professionals, agencies, salespeople, and content creators, this tool makes it easy to extract information from social networks, online directories, or any other website, without requiring advanced programming skills.

In a world where data and speed of execution are major assets, Phantombuster stands out as a reliable and flexible solution for optimizing digital processes. But what are its real capabilities, and how can this tool truly transform your workflow? This article provides a comprehensive analysis to help you fully understand Phantombuster, its key features, advantages, and limitations.

🎯 Average price:  

Starting at $30/month

Dux-Soup

Dux-Soup is an automation tool designed specifically to optimize and automate interactions on LinkedIn. It allows marketing professionals, recruiters, and businesses to save time while effectively growing their network. The main goal is to automate repetitive tasks such as visiting profiles, sending personalized messages, and managing leads, in order to maximize the effectiveness of LinkedIn campaigns.

In a world where digital networking is becoming increasingly important, how can you ensure you reach the right audience without spending hours on it? This article will provide you with a detailed analysis of Dux-Soup, its features, pricing, advantages, and limitations to help you determine if it is the right tool for your needs.

🎯 Average price:  

Starting at $14.99/month

Evaboot

Evaboot is an automation solution primarily dedicated to the extraction and efficient management of qualified leads from LinkedIn. Designed for content creators, marketing agencies, and communications professionals, Evaboot automates the import of LinkedIn contacts into your CRM, facilitating prospecting and sales follow-up. This automation, combined with an intuitive interface, makes Evaboot an essential tool for those who want to optimize their lead management without tedious manual effort.

In a digital world where time is a precious commodity, how can you ensure that contact collection and management are both fast and reliable? This article provides a comprehensive analysis of Evaboot, its features, pricing, and limitations, to help you determine whether this tool will suit your needs in 2025.

🎯 Average price:  

$49/month

Reply.io

Reply.io is a robust automation solution geared toward multichannel prospecting, primarily targeting sales teams, marketing agencies, and content creators looking to optimize their customer contact and follow-up processes. Its main goal is to facilitate the management of email campaigns, phone calls, and LinkedIn messages, orchestrating them in a smooth and efficient manner.

In a world where personalization and rapid response are becoming essential, how can Reply.io truly transform your customer engagement strategies? This article provides a detailed analysis of this powerful tool, evaluating its features, price, benefits, and potential limitations to help you decide if it is right for your needs in 2025.

🎯 Average price:  

$70/month

Instantly.ai

Instantly.ai is now establishing itself as a powerful tool for automating email prospecting, designed primarily for content creators, marketing agencies, videographers, and production studios looking to optimize their lead generation process. Thanks to its advanced technology, it offers the ability to send personalized campaigns on a large scale in a simple and effective way, while maximizing open and response rates.

In a world where every contact counts, how can you leverage a powerful tool to automate your prospecting without losing personalization? This detailed guide will help you understand what Instantly.ai has to offer and evaluate its value in the specific context of creative and marketing professions, where efficiency and quality customer relationships are paramount.

🎯 Average price:  

$79/month

Apollo.io

Apollo.io is establishing itself as an essential tool for sales teams, marketers, and prospecting professionals looking to automate and optimize their sales processes. Designed to facilitate lead generation, campaign tracking, and contact management, Apollo.io offers a comprehensive platform that centralizes all the data needed for effective prospecting.

Facilitating connections between teams and their prospects, this tool offers advanced automation and analytics features that meet the needs of businesses of all sizes. But what sets Apollo.io apart from its competitors in the market? This article provides a comprehensive analysis of Apollo.io's strengths and limitations to help you decide if it's right for your needs in 2025.

🎯 Average price:  

$39/month

Outreach

Outreach is a marketing automation platform primarily dedicated to managing and optimizing sales prospecting campaigns. Designed for sales and marketing teams, it automates communication sequences while maintaining a high level of personalization and follow-up.

By facilitating the management of contacts and follow-ups, Outreach meets an essential need for companies looking to boost their sales productivity. But the question remains: is this tool suited to the specific needs of content creators and marketing agencies? This article offers an in-depth look at Outreach's features and uses.

🎯 Average price:  

$100/month

Salesloft

Salesloft is a sales prospecting automation platform designed to optimize sales processes and increase team productivity. Aimed primarily at sales teams, marketing agencies, and studios looking to improve their lead generation approach, the tool offers a comprehensive solution for automating email sequences, calls, and repetitive tasks.

Why integrate such a powerful automation tool into your sales workflow? In a world where every contact counts, Salesloft provides a structured solution to better engage your prospects and accelerate the sales cycle. This article will explore its features, strengths, and limitations to help you assess its suitability for your business needs.

🎯 Average price:  

$75/month

Expandi

Expandi is an automation platform designed specifically for LinkedIn, offering content creators, marketing agencies, and digital professionals a solution for effectively growing their network.

By facilitating prospecting and relationship management, Expandi positions its tools at the service of ethical and personalized automation. But how can you ensure relevant use while remaining authentic? This article will help you understand why Expandi can be an essential ally for your LinkedIn campaigns in 2025.

🎯 Average price:  

$49/month

TheGrowthMachine

LaGrowthMachine is a powerful marketing automation tool designed primarily for B2B prospecting. Aimed at content creators, marketing agencies, and salespeople looking to optimize their lead generation, this tool facilitates multi-channel campaign management by automating contact and prospect follow-up.

But how does this tool really fit into the toolbox of a digital marketing professional or a videographer engaged in promoting their services? This article offers a comprehensive dive into LaGrowthMachine to better understand its strengths and limitations before adopting it in 2025.

🎯 Average price:  

$99/month

Waalaxy

Waalaxy is establishing itself as an essential tool for automating sales prospecting, with a particular focus on LinkedIn. Designed for content creators, videographers, editors, marketing agencies, and production studios looking to automate their sales processes, it saves valuable time while effectively expanding your professional network. Want to increase your contacts and automate your campaigns without losing personalization?

In this article, we will explore in detail the key features of Waalaxy, its pricing, its advantages, and also its limitations, to help you understand whether this tool is right for your needs in 2025.

🎯 Average price:  

$39/month

Lemlist

Lemlist is a marketing automation solution specializing in sending personalized and automated emails on a large scale. Designed for content creators, marketing agencies, and sales professionals, this tool facilitates the creation of targeted campaigns that effectively engage prospects through advanced personalization and intelligent tracking.

Positioned as an efficiency lever to boost prospecting campaigns, Lemlist answers the question: how can you maximize the impact of your email sequences without sacrificing personalization? This article details Lemlist's features, pricing, advantages, and limitations to guide you on its usefulness in 2025.

🎯 Average price:  

$29/month

Keap (formerly Infusionsoft)

Keap (formerly Infusionsoft) is an all-in-one marketing automation and CRM solution designed specifically for small businesses, freelancers, and marketing teams looking to optimize their customer management and automated campaigns. This tool combines contact management, email marketing, sales automation, and tracking in an accessible yet powerful interface.

In a market saturated with automation tools, how does Keap stand out, and can it really help a videographer, content creator, or agency save time and convert better? This article offers a comprehensive analysis to help you decide whether Keap deserves a place in your toolkit in 2025.

🎯 Average price:  

From $79/month to $199/month

Moosend

Moosend is a marketing automation platform specializing primarily in email marketing, designed to support content creators, marketing agencies, production studios, and video professionals in the intelligent management of their campaigns. Easy to use, it allows you to automate email sending, personalize interactions with audiences, and optimize conversions.

Compared to several existing automation tools, where does Moosend stand in terms of efficiency and ease of use? In this article, we explore its features, value for money, and limitations in detail to help you decide if it meets your needs in 2025.

🎯 Average price:  

$9/month

Sendinblue (Brevo)

Sendinblue, recently renamed Brevo, is a multifunctional marketing automation platform tailored to the needs of content creators, marketing agencies, and production studios looking to develop their email communications. It positions itself as an accessible tool for both beginners and professionals who want to automate their email, SMS, and other workflows.

With the rise of personalized marketing strategies, it's natural to wonder: how can Sendinblue optimize my campaigns while simplifying contact management? This article provides a comprehensive overview and comparison of this tool to help you understand whether it meets your current and future needs.

🎯 Average price:  

€25/month

GetResponse

GetResponse is a comprehensive marketing automation platform designed for content creators, videographers, marketing agencies, and production studios looking to automate their online communications. Whether you want to manage your email campaigns, create automated sales funnels, or launch webinars, GetResponse offers a range of tools to optimize your digital presence seamlessly and efficiently.

In a world where capturing attention and converting effectively are essential, how do you choose the right automation platform? This article provides a detailed overview of GetResponse, its key features, advantages, and limitations to help you decide whether this tool meets your strategic needs in 2025.

🎯 Average price:  

$15/month

Drip

Drip is a marketing automation platform designed to help content creators, videographers, marketing agencies, and production studios set up effective email and marketing automation campaigns. The tool stands out thanks to its intuitive interface and advanced features.

As a video or digital marketing professional, how can you optimize your customer engagement processes with the right tool? This article will help you understand whether Drip is the right tool for you in 2025.

🎯 Average price:  

From $39/month to $122/month

Klaviyo

Klaviyo is establishing itself as a high-performance marketing automation solution, specifically designed for companies looking to optimize their email and SMS communications. Designed primarily for e-commerce businesses but applicable to any industry, Klaviyo facilitates campaign personalization through detailed audience segmentation and advanced automation tools.

With so many marketing automation tools available, how do you choose the one that best meets your specific needs? In this article, we explore the strengths and limitations of Klaviyo to help you determine whether this platform is the right choice for your projects in 2025.

🎯 Average price:  

$20/month

HubSpot Marketing Hub

HubSpot Marketing Hub is positioned as a comprehensive marketing automation solution designed to help companies manage their campaigns, generate leads, and engage customers on a large scale. This tool is primarily intended for marketing teams, agencies, and content creators who want to centralize their activities and automate processes to increase efficiency.

But how does HubSpot stand out in the highly competitive world of marketing automation tools? This article provides a detailed analysis of its main features, advantages, and limitations to help you decide whether HubSpot Marketing Hub is the right tool for your needs in 2025.

🎯 Average price:  

$50/month

Actiondesk

Actiondesk is an automation solution designed to transform data into actions without requiring programming skills. Aimed primarily at content creators, videographers, marketing agencies, and production studios, this tool facilitates the management and processing of data from various sources to automate workflows, save time, and improve productivity.

Its intuitive interface and numerous integrations make it a valuable asset in a context where the speed and accuracy of analyses determine the success of projects. But how does Actiondesk really stand out from other automation tools available today? This article guides you step by step to better understand its benefits and determine whether this tool is right for your needs.

🎯 Average price:  

$39/month

Relay.app

Relay.app is positioned as an automation solution designed to simplify the management of your video communications, particularly suited to content creators, videographers, and production studios. Its main objective is to streamline the exchange and distribution of videos to employees or customers through automated workflows and an intuitive interface.

With the proliferation of video management and communication tools, how does Relay.app manage to stand out in this competitive market? This article provides a detailed overview of the strengths and limitations of this tool to help you determine whether Relay.app is the right solution for your needs in 2025.

🎯 Average price:  

$12/month

Albato

Albato is an automation platform designed to easily connect and orchestrate your business applications without the need for coding. Particularly suited to content creators, marketing agencies, videographers, and production studios, Albato allows you to centralize your data and automate your workflows to increase productivity and accuracy.

In a digital world where speed and efficiency are essential, how can you ensure that your tools communicate seamlessly to free up your time? This article provides a comprehensive overview of Albato to help you better understand its advantages and features, and determine whether this tool meets your needs in 2025.

🎯 Average price:  

$39/month

Automate.io (merged with Notion)

Automate.io has established itself as a powerful automation tool, particularly after its merger with Notion, which enhanced its data management and synchronization capabilities. Designed for content creators, marketing agencies, and digital professionals, this tool facilitates the organization of complex workflows while saving valuable time.

With a market full of automation solutions, how does Automate.io with Notion really stand out? This article provides a detailed analysis to help you choose this tool based on your needs.

🎯 Average price:  

$19/month

IFTTT

IFTTT, which stands for "If This Then That," is an online automation tool that simplifies the connection between different applications and services, allowing repetitive tasks to be automated without requiring development skills. Designed for content creators, videographers, editors, marketing agencies, and production studios, IFTTT facilitates the smooth management of complex workflows, thereby improving productivity.

With so many digital tools and applications available, how can you easily optimize these environments to get the most out of them? This article provides a comprehensive overview of IFTTT, its key features, advantages, and limitations to help you decide whether this tool is right for your needs in 2025.

🎯 Average price:  

$3.99/month

Workato

Workato is an automation platform designed to connect applications and automate complex workflows without requiring in-depth programming knowledge. Aimed at content creators, videographers, marketing agencies, and production studios, this solution simplifies the management of repetitive tasks and optimizes business processes to increase efficiency.

In a world where speed and accuracy are essential, you're probably wondering how to effectively automate your workflows while maintaining precise control over your data. This article provides a comprehensive analysis of Workato to help you decide whether this solution meets your needs in 2025.

🎯 Average price:  

Starting at $125/month

Make (formerly Integromat)

Make (formerly Integromat) is a powerful automation platform for content creators, videographers, editors, marketing agencies, and production studios looking to optimize their workflows. The tool connects various applications to automate repetitive tasks without requiring advanced programming skills.

In a world where efficiency and speed are major assets, Make stands out as an essential facilitator. But how can you best integrate this solution to maximize its potential? We will explore its features, benefits, and limitations to help you decide if Make is right for your needs in 2025.

🎯 Average price:  

$9/month

Why use automation tools?

Automation has become an essential component of marketing and business management in 2025. Whether sending emails, qualifying leads, or orchestrating multichannel campaigns, automation tools save considerable time and offer a much smoother user experience. At Easyweb, we help companies automate whatever they can without sacrificing personalization or the quality of interactions.

Our team selects the right tools for your challenges: B2B prospecting, customer follow-up, cart recovery, nurturing, onboarding, and more. Each use case has its own specificities, and the right automation tools must integrate naturally into your stack (CRM, website, ads, etc.). Whether you're a startup looking to boost performance or an SME seeking to structure its processes, automation should no longer be seen as a gadget, but as a strategic lever for growth.

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For which projects should automation tools be used?

Not all projects require the same workflows, but one thing is certain: automation tools have become indispensable when it comes to optimizing marketing activities, saving time on repetitive tasks, or customizing user journeys on a large scale. Whether you're managing an email campaign, a conversion funnel, or sales follow-ups, automation boosts the effectiveness of your actions without sacrificing quality.

At Easyweb, we support brands that want to automate intelligently: email sequences, nurturing, multichannel messages, notifications, lead scoring, and more. Together, we identify the right tools for your uses and channels. Whether you're a growing startup or an established SME, a good automation system allows you to go faster and further without losing touch with your prospects.

How to choose your automation tool?

Not all automation tools are created equal, especially depending on your digital maturity. The right choice depends first and foremost on your objectives: automating your marketing campaigns, synchronizing your CRM with your prospecting tools, triggering actions based on user behavior, etc. Each use case requires a different degree of sophistication, a different level of customization, and a different level of technical integration. The important thing is to choose a tool that fits your existing ecosystem.

Also consider your team environment: do you need to centralize all your actions in a single interface? Iterate quickly on scenarios? Analyze performance accurately? At Easyweb, we help you sort through the many options available to structure simple, efficient, and scalable workflows. The goal: to automate without rigidification, and stay focused on what really generates value.

Alexis Chretinat - Business Strategist
I'm Alexis and together we're going to take stock of where you are and what's possible from a technical, financial and commercial point of view =)