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Should we use Make (formerly Integromat) in 2025?
Make (formerly Integromat) is a powerful automation platform for content creators, videographers, editors, marketing agencies, and production studios looking to optimize their workflows. The tool connects various applications to automate repetitive tasks without requiring advanced programming skills.
In a world where efficiency and speed are major assets, Make stands out as an essential facilitator. But how can you best integrate this solution to maximize its potential? We will explore its features, benefits, and limitations to help you decide if Make is right for your needs in 2025.
My experience with Make (formerly Integromat)
I primarily use Make in a professional context to automate workflows between various applications, particularly in video content management and coordination with marketing teams. What impresses me most about Make is its integration capabilities and flexibility in creating automation scenarios, which is its major strength.
Make excels particularly in complex projects where multiple tools need to communicate with each other. Its visual interface makes it easy to track data flow, which helps optimize processes and avoid human error. This saves a lot of time, especially for studios or agencies with busy production pipelines.
However, the learning curve can be daunting for some beginners, especially for advanced scenarios with numerous steps and conditions. In addition, the pricing system quickly becomes expensive if you have a high volume of transactions, which can be a deterrent for small businesses or freelancers on tight budgets.
Is Make (formerly Integromat) really useful for my needs?
The real question to ask when considering Make is whether automating your processes can truly free up time and increase your productivity. For certain profiles, it is a powerful, game-changing tool.
Make is ideal for content creators who want to automate multi-platform publishing, editors who want to synchronize their editing software with project management tools, or marketing agencies that need to connect CRM, email campaigns, and social media. For example, a videographer can automate the sending of files to the cloud as soon as editing is complete, while a marketing agency can activate workflows related to lead management.
Another of Make's strengths is its compatibility with a wide range of applications, allowing for extensive customization of workflows according to specific needs. This makes it a versatile tool suitable for a wide range of professional users looking for more than just basic automation.
Is Make (formerly Integromat) suitable for beginners?
Make is perfectly suited to beginners, even if it takes a little time to get to grips with the interface and the logic of the scenarios. Features such as pre-designed templates and the visual interface make it easy to understand and create simple automations.
For beginners, it's also an excellent way to gradually learn how to automate tasks thanks to built-in tutorials and an active community. Beginners benefit from a progressive learning experience that allows them to build their skills while easily visualizing the impact of their automations.
How much does Make (formerly Integromat) cost?
Make offers an attractive free version that allows you to create multiple scenarios with a limited monthly quota of operations, ideal for testing the tool or for light use.
The first paid plan starts at $9 per month and includes a higher number of operations as well as additional features such as premium connections and more frequent scenarios. This plan is suitable for small teams or freelancers with a moderate volume of automations.
For users requiring significant capacity, there are higher-tier plans with much larger quotas and advanced capabilities, but the cost can quickly add up, requiring a careful assessment of needs to optimize return on investment.
What are the key features of Make (formerly Integromat)?
The first key feature of Make is its intuitive visual interface based on modular scenarios. Users can create automated workflows by easily connecting various applications via a system of modules, with a clear visualization of the data flow that facilitates design and monitoring.
Secondly, Make offers a wide range of integrations with over 1,000 popular applications such as Google Drive, Dropbox, Slack, Airtable, and many more, allowing for extensive customization of automations according to the specific needs of each professional.
Beyond basic functionality, Make allows you to manage complex scenarios with advanced options such as conditions, loops, and custom functions that can be adapted to sophisticated business processes.
In addition, the tool offers the ability to create webhooks and custom APIs, opening the door to tailor-made integration with internal applications or proprietary systems, thereby enhancing the platform's flexibility and power.
Like any tool, Make has certain limitations that may hinder its adoption depending on the use case. For very simple workflows, setup may seem complex and a little cumbersome. Users looking for an ultra-fast solution without advanced configurations may prefer more straightforward alternatives.
In comparison, competitors such as Zapier or Automate.io may be more accessible for beginners, although less powerful on a larger scale. However, Make remains highly competitive thanks to the depth of its features, which remain a major advantage for complex needs and fine-grained integration.
In summary, Make offers significant power, but its ergonomics will require some time to get used to. Its advantages lie in its flexibility and the wealth of possible connections, but at the cost of a steeper learning curve and usage-based pricing, which may be a deterrent compared to some simpler and more economical solutions.
FAQ
Is it reliable and secure?
Make is a reliable and secure platform that uses standardized protocols such as HTTPS and OAuth to ensure secure exchanges and user authentication. Data is encrypted when transferred between services, ensuring a high level of confidentiality.
In addition, Make implements regular backups and continuous monitoring of its infrastructure, which reinforces the robustness of the service and minimizes the risk of interruption or data loss. The support team is also proactive in responding to any incidents.
Finally, users can finely manage access thanks to advanced security settings, including permission and role management, which are essential in demanding professional environments.
Is it compatible with my other tools?
Make offers extensive compatibility with numerous formats and applications thanks to its native integrations and APIs. Whether for processing files, structured data, or connecting with cloud tools, the tool meets the diverse needs of professionals.
It supports common formats such as CSV, JSON, and XML, and facilitates connection with databases, CRM, messaging services, and cloud platforms, making it a highly flexible solution in a heterogeneous digital environment.
Is there responsive customer support?
Make's customer support is renowned for its responsiveness and quality. Users benefit from email support and a comprehensive resource center including FAQs, guides, tutorials, and an active community for discussing and sharing solutions.
Response times are generally short, and support is available for both beginners and advanced users, which promotes effective learning and quick problem resolution.
What do other users think?
User reviews often highlight Make's power and flexibility, as well as its rich integrations, as major strengths. Users particularly appreciate the intuitive visual interface, which makes it easy to design custom scenarios.
On the other hand, criticism mainly concerns the initial complexity and pricing, which can become costly with volume, especially for small organizations. However, the majority recognize that the productivity benefits far outweigh these constraints.
Can I easily change later?
Make offers export and import options that facilitate the migration of scenarios to or from other automation platforms. This flexibility is a major advantage for users who want to switch tools without losing their work.
In addition, the market is full of alternatives such as Zapier, Automate.io, and Microsoft Power Automate, each with its own specific features. This allows you to compare and choose the most suitable solution based on your specific needs and available budget.
Alternatives
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Specializing in business creation, sales and digital marketing, he puts his expertise at the service of users to help them identify the solutions best suited to their needs. Passionate about digital innovation and online performance optimization, Alexis is committed to providing detailed, transparent and unbiased comparisons.
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