Should you use Moosend in 2025?

I primarily use Moosend for professional purposes to manage my email campaigns and automate contact follow-ups. What stands out to me most is its ease of use combined with a clear interface, which makes it easy to quickly set up workflows. A notable strength is its drag-and-drop email editor, which allows you to create visually appealing campaigns without advanced technical skills.

Moosend excels particularly in managing personalized automated campaigns based on specific segments, which is ideal when working with clients with varied editorial needs. The reporting options are also very accessible and accurate, helping to adjust strategies in real time.

However, the tool has certain limitations when it comes to more advanced integrations and managing complex workflows compared to more expensive, specialized solutions. For very specific uses where every technical detail counts, other platforms may be more suitable.

Moosend is ideal for beginners thanks to its intuitive interface and numerous predefined templates. The drag-and-drop editor allows you to quickly create attractive emails without needing to know how to code. Step-by-step tutorials help you understand the basics of email marketing and launch your first campaigns with confidence.

For a novice, the fact that Moosend offers a free version with basic features is a real advantage for getting to grips with the tool before upgrading to a paid plan. These practical options make it easier to learn and avoid the frustration often associated with overloaded or technical interfaces.

Moosend offers several pricing plans tailored to different profiles:

Free plan: ideal for getting started, it includes up to 1,000 subscribers and unlimited emails, with access to basic editor features and simple automations. Suitable for creators or small teams testing the tool in real conditions at no cost.

Pro Plan: starting at $9/month, it allows you to host a larger number of subscribers and benefits from advanced features such as custom automations, advanced reporting, and integration with third-party tools. Perfect for small and medium-sized agencies or freelancers who want to optimize their campaigns.

Enterprise Plan: available upon request, this plan is designed for large organizations requiring personalized support, multi-account management, and specific security and compliance options. Suitable for production studios and agencies with high volumes and specific needs.

The first key feature of Moosend is its easy-to-configure email automation system. Using a visual editor, you can create sending scenarios based on user behavior, such as abandoned carts, birthdays, or list signups. This automation enables optimized customer engagement without requiring constant intervention.

Secondly, Moosend also excels at advanced contact list segmentation. You can target your audience based on specific criteria such as geolocation, purchasing behavior, or engagement, in order to personalize your messages as much as possible, which significantly improves open and conversion rates.

Among its advanced features, Moosend also offers detailed, real-time reporting. You can track open rates, click-through rates, conversions, and unsubscribes, allowing you to quickly adjust your campaigns for greater effectiveness.

Another strong point is integration with several popular platforms (such as Shopify, WordPress, Zapier), facilitating data import/export and automatic enrichment of contact lists. This simplifies centralized management and consistency of information across different tools.