Should you use Burst by Shopify in 2025?
We all know Burst by Shopify: a platform offering free visual resources that has established itself as a simple and accessible go-to source for high-quality visuals, particularly for entrepreneurs and small teams. But in 2025, with the explosion of AI image generation tools and hyper-specialized stock banks, is Burst still up to the task for our professional projects? I spent hours exploring it and integrating it into client workflows at Easy Web, and here I share my honest impressions: simplicity, features, limitations... I give you my objective opinion on its real usefulness, depending on your needs.
My experience with Burst by Shopify
Burst by Shopify has been one of my favorite tabs for several years now. Whenever I need to set up an online store or product catalog, I know where to go. It's a simple, effective tool that saves me a ton of time. What I appreciate most is its ability to offer a library of free, high-quality images that are perfectly suited for e-commerce.
For projects where speed and visual relevance are key—especially Shopify stores—Burst excels. Its photos, often lifestyle or product shots, are ideal for creating realistic mockups or quickly populating pages without worrying about licensing. This saves a tremendous amount of time when working with tight deadlines.
But be careful, don't expect the artistic diversity of a premium image bank. If you're looking for very specific visuals, ultra-precise artistic direction, or complex editorial photos, you'll quickly reach its limits. It's an excellent complement, but not a universal replacement.
Is Burst by Shopify really useful for my needs?
The real question to ask yourself before using Burst by Shopify is: what is your goal? Its relevance really depends on how you use it. If your goal is to quickly access free, high-quality stock photos for your commercial or e-commerce projects, Burst is an undeniable asset. In this case, it's a simple and effective solution.
For an e-commerce entrepreneur, a freelance web designer on a tight budget, or a content creator, Burst is extremely effective. Need a realistic product photo for a product listing? A lifestyle image for an advertising banner? Illustrations for a blog without complicated licensing issues? Burst ticks all these boxes, without any frills and with professional quality.
Its other major strength lies in the quality of the images and their business focus. It's a collection designed for commerce and marketing. It offers you a clean and engaging look, without compromising on legality or resolution.

Is Burst by Shopify suitable for beginners?
If you're new to design or need visuals quickly without breaking the bank, Burst by Shopify is a real gem. I remember when I was starting out, the cost and complexity of professional image banks were a hindrance. Burst solves that problem: it's a gold mine of hand-picked, royalty-free photos. Looking for a visual for a blog post or landing page? With just a few clicks, thanks to the intuitive keyword search, you can find studio-quality photos. It's ideal for laying the groundwork for a project.
It's not just a question of cost. For a beginner, the time spent sorting through hundreds of photos or understanding licenses is enormous. With Burst, the selection is already made for you, and the quality is guaranteed. You can focus on the message, not on photo editing. This saves you invaluable time, allowing you to quickly validate your ideas or simply launch your project without getting bogged down in visual technology.
How much does Burst by Shopify cost?
When talking about the value of a tool, cost is always a key consideration, right? Well, for Burst by Shopify, the answer is simple and compelling: it's a completely free service. Yes, you read that right. No hidden fees, no premium subscriptions. Shopify designed Burst as a free resource to help entrepreneurs get started with high-quality visuals. For us at Easy Web, and for any agency or freelance designer, this is a real godsend. It means unlimited access to thousands of professional-quality photos without impacting your project budget. This is invaluable flexibility, whether you're a small startup looking for impactful visuals or an established agency optimizing its resources. It's simple, effective, and best of all, it costs nothing.
What are the key features of Burst by Shopify?
When we talk about Burst, the first thing that comes to mind is their library of free images. And mind you, we're not talking about low-quality photos! These are high-resolution visuals, often designed for e-commerce, perfect for integration into client websites. For my team at Easy Web, this is a major asset. No more need to search through paid image banks or manage complex licenses. We save a ton of time, and the quality of our projects reflects that.
Beyond quantity, the quality and relevance of the collections make all the difference. Burst offers very specific themes, often focused on lifestyle and e-commerce, which is a real plus for our client projects. It's a resource designed for modern web design: clean images, excellent depth of field, perfect for capturing attention. You can tell it's designed by pros, for pros. It simplifies the creative workflow, believe me.

What I've always sought for Easy Web is efficiency without compromising on quality. With Burst, the first thing that stands out, and which I consider to be a crucial advanced feature, is the impeccable clarity of the commercial use licenses. You know that peace of mind of being able to use an image for a client's website without fear of future claims? It's invaluable. It frees up a tremendous amount of time for pure design.
Next, let's talk about themed collections. These aren't just a bunch of photos; they're a selection designed for specific uses. Looking for visuals for an eco-friendly fashion e-commerce site or a travel blog? They've already done the sorting for you. For us, that means hours of research saved and client proposals that are always relevant and modern. It's a real game-changer.
Clearly, Burst by Shopify is an excellent starting point, but don't expect miracles for very specific needs. For projects such as the redesign of this luxury e-commerce site that we managed last year at Easy Web, where each image must be hyper-targeted, it doesn't offer enough depth. It's impossible to find a complex vector illustration or a series of ultra-coherent themed photos.
For these specific cases, we turn to more robust image banks such as Adobe Stock or Shutterstock, or even AI generation tools such as Midjourney for custom designs. Burst is not a Swiss Army knife, but it is an excellent springboard. It remains unbeatable for quickly prototyping, dressing up a blog article, or filling a mock-up with quality visuals without breaking the bank.
In summary, Burst is:
Advantages:
- Completely free of charge.
- Child's play to use.
- High image quality for standard.
Disadvantages:
- Limited catalog and less niche.
- No vector options.
- Lack of depth for advanced customization.
FAQ
Is it reliable and secure?
Absolutely. As Burst is a Shopify resource, its reliability is based on the robust infrastructure and security protocols established by the company. You benefit from a stable and available platform, which is essential for constant access to assets. On the security side, all downloads are transmitted via encrypted connections, protecting your data. There is no risk of malware via the content offered, and file integrity is assured. It is a service designed for trust, integrated into a major digital ecosystem.
Is it compatible with my other tools?
With Burst, compatibility is its greatest strength: it's virtually universal. You download images in standard formats such as JPEG or PNG. This means they integrate effortlessly into any design tool you use on a daily basis. Whether it's Figma, Photoshop, Sketch, or even a drag-and-drop editor, the assets are ready to use. No need for specific plugins or complex integrations. It's designed to fit into your existing workflow, not the other way around. Simple, straightforward, and effective for any agency.
Is there responsive customer support?
No, you won't find dedicated, responsive customer support for Burst as such. It's important to understand that Burst is primarily a library of free resources provided by Shopify, not complex software requiring direct customer service.
Our experience at Easy Web confirms that, in general, questions about Burst are very rare. If a question does arise, the answers can often be found in Shopify's general documentation or community forums. Don't expect to find a live chat or specific support ticket for this tool.
What do other users think?
Overall, feedback has been very positive, especially regarding its practicality and the fact that it is free. Designers appreciate the quick access to high-quality, royalty-free images, which is a major advantage for projects with budget or time constraints. It is ideal for quick mock-ups or basic needs. However, as with any free image bank, some find the library a little less extensive or varied than premium services. For projects requiring very specific artistic direction or unique visuals, we tend to supplement with other sources. But for everyday use, it's a solid "yes" from the community.
Can I easily change later?
Absolutely. As image banks, Burst's photos are standalone assets. Once downloaded, they can be easily integrated into your projects. In any CMS or design software (Figma, Sketch, Adobe XD), replacing one image with another is a standard and quick operation. Their CC0 license is a major asset: it gives you complete freedom to modify, crop, or overlay them without restriction. Flexibility is maximized, so you're never "stuck" with your initial choice.
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Specializing in business creation, sales and digital marketing, he puts his expertise at the service of users to help them identify the solutions best suited to their needs. Passionate about digital innovation and online performance optimization, Alexis is committed to providing detailed, transparent and unbiased comparisons.
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