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Should you use Sendinblue (Brevo) in 2025?
Sendinblue, recently renamed Brevo, is a multifunctional marketing automation platform tailored to the needs of content creators, marketing agencies, and production studios looking to develop their email communications. It positions itself as an accessible tool for both beginners and professionals who want to automate their email, SMS, and other workflows.
With the rise of personalized marketing strategies, it's natural to wonder: how can Sendinblue optimize my campaigns while simplifying contact management? This article provides a comprehensive overview and comparison of this tool to help you understand whether it meets your current and future needs.
My experience with Sendinblue (Brevo)
In a professional setting, I have used Sendinblue (Brevo) primarily to automate email and SMS marketing campaigns. What particularly appealed to me was its ease of use combined with advanced features, including dynamic list management and automated workflows. Its strength clearly lies in its intuitive interface, which makes it easy to learn quickly, even for inexperienced users.
Sendinblue excels at managing multichannel campaigns with good email deliverability. I have been able to deploy targeted marketing scenarios for my clients, which have often generated higher engagement than traditional campaigns. The highly flexible segmentation system allows you to send personalized messages, which is a real asset for content marketing.
However, certain limitations arise when needs become more complex, particularly in the case of large databases or highly specific integrations with other business tools. The advanced reports could also be more comprehensive. Despite this, Sendinblue remains an excellent solution for the vast majority of users, especially those new to marketing automation.
Is Sendinblue (Brevo) really useful for my needs?
The real question to ask yourself before adopting Sendinblue is: what are your specific expectations in terms of marketing automation? If your goal is to effectively manage a contact list, send email campaigns, and integrate a few simple automated flows, this tool is perfectly suited. It is also ideal for smaller budgets thanks to its generous free version.
Potential users include content creators who want to promote their work regularly, marketing agencies that need to automate mass emailing, production studios that want to simplify communication with their clients, and even small businesses looking to manage their newsletters and SMS campaigns. For example:
- A marketing agency can automate prospecting emails and follow-ups.
- A freelance videographer can quickly inform their community about new developments.
- A creative studio can manage customer notifications at every stage of production.
In addition to these features, Sendinblue offers an attractive SMS capability, which is a plus for reaching mobile audiences directly. Its basic CRM integration enhances customer management by centralizing information.
Is Sendinblue (Brevo) suitable for beginners?
Sendinblue is particularly well suited for beginners thanks to its clear and intuitive interface. Campaign creation features are accessed via a simple drag-and-drop editor, eliminating any technical complexity. In addition, ready-to-use templates make it easy to get started, allowing you to create attractive emails without any design knowledge.
For beginners, basic automation features are accessible via predefined scenarios, such as sending a welcome email or a reminder after a shopping cart has been abandoned. These practical tools are a real asset for launching your first automated campaigns without stress or the need for advanced skills.
How much does Sendinblue (Brevo) cost?
Sendinblue offers a free plan that allows you to send up to 300 emails per day, ideal for testing the tool or managing a modest volume. This plan includes essential features such as email sending, SMS marketing, contact management, and basic automations.
For users with more advanced needs, the Lite plan starts at $25/month and allows you to send up to 20,000 emails per month with no daily limit. It also includes advanced statistics, no Sendinblue branding, and several additional automation options.
Finally, the Premium plan, starting at $65/month, is designed for more complex campaigns with full access to advanced automation tools, customized reports, and phone support. It is suitable for agencies and production studios that have a high volume of business and want to optimize their multi-channel campaigns.
What are the key features of Sendinblue (Brevo)?
The first key feature of Sendinblue is its comprehensive email marketing platform, offering a powerful visual editor, customizable templates, and advanced contact segmentation for precise targeting. This allows you to create and send email campaigns tailored to your audience without excessive technical effort.
The second major feature is intuitive marketing automation. Sendinblue allows you to set up customized workflows, including conditional sends, multi-step scenarios, and SMS integration. This simplifies the management of complex campaigns while increasing their effectiveness through personalization and responsiveness.
Among its advanced features, Sendinblue offers a robust API that allows the tool to be integrated with many third-party platforms, facilitating customer data synchronization and further automation. This API is useful for developers who want to expand the tool's capabilities.
In addition, the deliverability management system and detailed reports ensure accurate tracking of each campaign's performance. This data helps optimize future marketing efforts based on open, click-through, and conversion rates.
Despite its many strengths, Sendinblue is not without its limitations, particularly in advanced use cases. For example, large companies with very large databases may find the tool less suitable due to restrictions on mailings and performance issues related to list size.
On the market, competitors such as Mailchimp, ActiveCampaign, and HubSpot offer more advanced features in terms of complex automation, detailed reporting, and highly specific integrations. However, they often target an audience that is willing to invest more, both in terms of time and budget.
In summary, Sendinblue offers several key advantages, including its ease of use and affordable price, despite a few drawbacks such as sometimes limited data management and less in-depth reports. For those just starting out or who don't need a comprehensive solution, it remains a solid choice.
FAQ
Is it reliable and secure?
Sendinblue (Brevo) is recognized for its reliability and robust security, compliant with European standards such as the GDPR. The platform uses the TLS protocol to encrypt sent data, ensuring the confidentiality of personal and commercial information.
Secure management of customer databases, combined with powerful anti-spam systems, ensures a good sender reputation, which is essential for email deliverability. Finally, Sendinblue's cloud architecture benefits from regular backups and preventive measures against attacks to protect your campaigns and sensitive data.
Is it compatible with my other tools?
Sendinblue is compatible with many formats and integrations thanks to its open APIs and plugins for the most popular CMS and e-commerce platforms, such as WordPress, Shopify, and Magento. This compatibility facilitates contact integration, campaign automation, and conversion tracking.
In addition to email and SMS marketing, it supports CSV file imports for managing contact lists and integrates with CRM and project management tools, which is a real plus for centralizing your marketing data in a single environment.
Is there responsive customer support?
Sendinblue customer support is available through several channels, including live chat and email, offering generally satisfactory response times for a platform of this size. Phone support is reserved for subscribers to higher-tier plans, ensuring priority and personalized assistance.
In addition, the online knowledge base and video tutorials complement the help offered, allowing users to quickly resolve their issues and make better use of all the features without having to systematically contact support.
What do other users think?
Sendinblue user reviews often highlight its ease of use and the quality of customer service, particularly the responsiveness and availability of support in the Premium plan. The diversity of features at an attractive price is also appreciated.
On the other hand, some feedback mentions limitations in the flexibility of reports and an interface that is sometimes considered a little outdated compared to some competitors. Nevertheless, the majority of users consider this compromise acceptable given the simplicity and overall effectiveness of the tool.
Can I easily change later?
Sendinblue facilitates migration with CSV export options and a well-documented API, making it easy to retrieve your data when switching tools. This is crucial for avoiding loss of marketing history and facilitating the transition.
Other alternatives on the market, such as Mailchimp, ActiveCampaign, and HubSpot, offer similar features with greater depth, but this often comes with greater complexity and higher costs. Sendinblue remains an excellent compromise for creators and agencies looking for a solution that is easy to set up and effective.
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Specializing in business creation, sales and digital marketing, he puts his expertise at the service of users to help them identify the solutions best suited to their needs. Passionate about digital innovation and online performance optimization, Alexis is committed to providing detailed, transparent and unbiased comparisons.
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