What are the best Shopify plugins to use in 2025?

In 2025, Shopify plugins play a key role in boosting the performance and profitability of online stores. They optimize the customer experience, automate tasks, and add advanced features without heavy development. Among the must-haves are Klaviyo for email marketing and SMS, Judge.me for customer reviews, Oberlo or DSers for dropshipping, and PageFly for page customization. Solutions such as Recharge (subscriptions) and Bold Product Options (product customization) also stand out for enriching the offering and building customer loyalty.

At Easyweb, we always recommend selecting plugins based on your priorities: acquisition, conversion, or retention. The idea is not to multiply extensions but to choose those that integrate perfectly with your store, guarantee security, and preserve loading speed. In this article, we take stock of the best Shopify plugins to use in 2025, those that bring real added value to develop a solid and competitive e-commerce business.

Other Shopify plugins to use in 2025

Why use Shopify plugins?

Shopify plugins can transform a standard online store into a powerful, customized e-commerce platform. They make it possible to quickly add features such as customer review management, email marketing, product page customization, SEO optimization, and cart abandonment automation. In practice, they help improve the user experience, increase conversion rates, and simplify day-to-day site management. Using Shopify plugins means taking advantage of a rich ecosystem to develop your store according to your needs, without having to develop each solution from scratch.

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For which projects should you use Shopify plugins?

Shopify plugins are suitable for a wide variety of e-commerce projects, whether you're launching a small online store, managing a catalog of thousands of products, or setting up a subscription-based model. They are particularly useful for projects that require improving customer acquisition (SEO, advertising, emailing), maximizing conversions (customer reviews, upsells, cart recovery), or building loyalty through rewards and subscription management programs.

They are suitable for freelancers, SMEs, and large brands looking to optimize their store without increasing development costs. For example, a dropshipping project can rely on DSers, an international brand on Recharge for subscriptions, or an SME on Klaviyo to automate its marketing. In practice, every Shopify project can take advantage of these plugins to increase efficiency, enrich the customer experience, and accelerate growth.

How to choose a Shopify plugin?

Choosing a Shopify plugin starts with defining your goals: attracting more visitors, improving conversion rates, simplifying management, or building customer loyalty. Once your priorities are clear, it's essential to evaluate the plugin's reliability: number of installations, user reviews, update frequency, and compatibility with your version of Shopify. Also check the potential impact on your site's loading speed, a crucial factor for user experience and SEO. Finally, choose extensions that offer responsive support and seamless integration with your other marketing or management tools to avoid duplication and ensure your store performs well in the long term.

Alexis Chretinat - Business Strategist

I'm Alexis and together we're going to take stock of where you are and what's possible from a technical, financial and commercial point of view =)