Fresha (formerly Shedul): overview, uses, and limitations in 2026

Fresha (formerly Shedul) is commonly used to manage online appointments and bookings in the beauty and wellness industries, including hair salons, spas, and medical practices. Its strength lies in its ability to combine appointment scheduling and customer forms in a unified interface, facilitating calendar management and the collection of personalized customer information, which optimizes planning and administrative follow-up. This seamless integration between calendar and form is the tool's main added value.

It is particularly relevant in small and medium-sized organizations looking for a free or low-cost solution that is effective without being overly complex. Fresha also excels at simultaneously managing multi-user teams and synchronizing with personal calendars, making it suitable for collaborative environments.

The limitations observed relate in particular to advanced form customization features, which are sometimes limited, and less than optimal adaptation for uses outside the targeted sectors (beauty, wellness). The fact that it is free of charge can also impose constraints in terms of dedicated support and advanced options compared to more comprehensive paid solutions.

Fresha (formerly Shedul) offers a moderate level of ease of use, suitable for users with basic experience of digital tools. No in-depth technical skills are required, but familiarity with the concepts of appointment management and forms is useful in order to fully exploit its capabilities.

The advantages that facilitate quick familiarization include:

• An intuitive and streamlined interface
• Clear and accessible online documentation
• Support through FAQs and video tutorials
• Predefined form templates for an easy start
• Automated reminders
• Support accessible via chat and email

Fresha offers a completely free plan that includes most of the key features needed by small businesses and freelancers, including appointment management, automatic reminders, and standard form editing. This free plan is an excellent starting point for small businesses that don't want to incur any costs.

Additional paid options are available, notably improving billing, advanced multi-user management, and detailed reporting. These paid plans are tailored to growing businesses that require more customization and analytical tools, with pricing generally around $20/month depending on specific needs.

The first key feature of Fresha is integrated appointment management, which includes online appointment booking, synchronization with personal calendars, and automatic reminders. This system facilitates real-time planning while reducing oversights and cancellations. This feature is particularly useful for maintaining an organized schedule and optimizing work time.

A second key feature is the management of customized forms that allow specific information about clients to be collected prior to appointments. This capability ensures better preparation and follow-up tailored to individual needs, while facilitating preliminary administrative management.

• Customizable field selection
• Embedded forms or direct links
• Automation of collected data

Fresha also offers advanced features such as detailed analytical reports, multi-user management with different access levels, and API integrations with external tools such as CRMs or payment systems. These options allow for extensive customization and enhanced control over administrative and commercial workflows.

These features are particularly useful for growing organizations or teams working collaboratively, especially in industries where accurate performance tracking and customer personalization are essential.

• Multi-user access
• Custom reports
• API integrations
• Advanced automation