Should you use Wix in 2025?
Wix has established itself as one of the most popular website builders, offering an accessible solution for both beginners and professionals. Its platform combines an intuitive interface with rich customization options, allowing you to quickly and efficiently create sites tailored to a variety of needs. Why choose Wix from the multitude of tools available today? This article will help you understand the strengths and limitations of Wix to decide if this tool is right for your use in 2025.
My experience with Wix
I have used Wix for both personal and professional projects. Its strength lies in its ease of use, particularly with its **highly user-friendly** drag-and-drop editor, which has allowed me to set up websites quickly without coding. This has been particularly useful for clients who want a basic but polished web presence.
When time is of the essence, Wix excels by offering a stable environment and well-designed templates that make creation easy without compromising on aesthetics. I also appreciated the built-in SEO options that help optimize visibility.
However, Wix shows its limitations for projects requiring very specific features or extensive customization beyond its native capabilities. Performance can also become an issue for very heavy or complex sites.
Is Wix really useful for my needs?
The real question is understanding what type of website you need to create and how much control you want to have. Wix is very useful for those looking for a quick solution without having to worry about hosting or coding.
This applies to various profiles:
- Small businesses that want a professional showcase without heavy investment
- Freelancers or self-employed professionals who want a simple-to-manage web presence
- Agencies looking to quickly offer a functional mock-up to their clients
In addition to this, Wix offers e-commerce features and marketing tools, making it a versatile ally. Its intuitive interface provides another strong point: the ability to easily modify your site over time, without having to rely on a developer.

Is Wix suitable for beginners?
For beginners, Wix is particularly well suited thanks to its intuitive visual editor. It requires no programming knowledge, allowing you to create an attractive website in just a few hours.
The platform also offers ready-to-use templates and a clear interface for managing content, which greatly simplifies the learning curve. This makes it an ideal solution for those who want to launch their website without technical complexity.
How much does Wix cost?
Wix offers a free version with hosting included and access to numerous templates, ideal for testing and starting a basic website.
For professional needs, there are several paid options available:
- Combo at around $15/month, suitable for personal websites without advertising Wix
- Unlimited at $20/month, for freelancers with high traffic
- Business Basic from $30/month, essential for an online store
Each plan unlocks additional features such as access to a custom domain, more storage space, or advanced marketing tools. This allows you to choose according to your actual needs.
What are the key features of Wix?
The first key feature of Wix is its drag-and-drop visual editor, which allows you to build your website with complete freedom without touching the code. This intuitive interface is particularly appreciated for quickly saving time.
Secondly, Wix has a large library of professional templates and built-in widgets, making it easy to customize your website according to your industry or specific requirements, without the need for advanced technical skills.

Wix also offers advanced features:
- Integration of a complete e-commerce system with payment, inventory, and promotion management
- Built-in SEO tools to easily optimize your site's natural search engine ranking
These options greatly expand the possibilities beyond simply creating a showcase website.
Wix is less suited to projects requiring custom development or complex architecture. For example, for advanced web applications or environments where code must be fully controlled, Wix can quickly reveal its weaknesses.
In this case, competitors such as WordPress, Webflow, or Shopify (for e-commerce) will often be more relevant. These alternatives offer greater flexibility and more in-depth control.
Furthermore, Wix has the advantage of being quick to learn and easy to maintain, which partly compensates for its technical limitations. In summary, Wix offers an excellent compromise for standard needs, but long-term goals must be carefully considered.
FAQ
Is it reliable and secure?
Wix is a reliable and secure platform for creating and hosting websites. It uses HTTPS protocols to secure exchanges between the browser and the server.
The robustness of its cloud infrastructure guarantees high availability and regular backups. In terms of security, Wix integrates protections against common attacks such as SQL injections and DDoS attacks, and also offers access management for site administrators.
Is it compatible with my other tools?
Wix is compatible with numerous integrations via its App Market, allowing you to add features such as forms, live chat, marketing tools, CRM, social media, and much more.
The platform also supports modern standards such as REST APIs, allowing Wix to interface with other external tools and services.
Is there responsive customer support?
Wix customer support is responsive and accessible through multiple channels: online help center, chat support, and email. The documentation is very comprehensive.
Response times generally vary from a few hours to a day depending on the channel, and responses are relevant, which is useful for quickly resolving any issues encountered.
What do other users think?
User reviews of Wix are generally very positive regarding its ease of use and speed of implementation.
Some critics point to the lack of advanced customization and limitations for complex projects, but the majority value the solution as an excellent compromise for creating a website without technical complexity.
Can I easily change later?
Wix allows for relatively simple migration thanks to content export via RSS or manual file download.
However, for more complex projects, it may be necessary to consider other solutions such as WordPress, Webflow, or Squarespace, which offer more technical freedom and advanced options for development and customization.
Alternatives
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Specializing in business creation, sales and digital marketing, he puts his expertise at the service of users to help them identify the solutions best suited to their needs. Passionate about digital innovation and online performance optimization, Alexis is committed to providing detailed, transparent and unbiased comparisons.
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