.avif)
.svg)
.svg){kind=small}
Should you use Ubersuggest in 2025?
Ubersuggest is a comprehensive SEO tool designed for keyword research, competitive analysis, and SEO auditing. Designed for SEOs, SEO agencies, marketing consultants, and content creators, it offers an accessible and intuitive interface that makes it easy to understand and leverage SEO data. Its goal is to help professionals optimize their online visibility strategy.
In an SEO workflow, Ubersuggest is used early on to identify keyword opportunities, analyze the competition, and assess a website's SEO health. But how does this tool stand out from its competitors? This detailed article offers a comprehensive exploration of its features, pricing, advantages, and limitations to help you decide if it meets your needs in 2025.
My experience with Ubersuggest
I use Ubersuggest regularly, both for my personal and professional projects, particularly for keyword research and competitive analysis. What I particularly appreciate is how quick it is to learn and its clear dashboard, which makes it an accessible tool even for those who are not SEO experts. The wealth of data it offers is a real asset for finding relevant opportunities.
In an SEO context, Ubersuggest excels when it comes to exploring new keywords and understanding competitive positioning. It is ideal for quick audits and for identifying non-technical optimization opportunities, such as writing tailored content.
However, there are also limitations, such as data coverage that is sometimes less extensive than more premium tools, and certain advanced features that remain basic. For in-depth technical audits, other solutions may be preferable.
Is Ubersuggest really useful for my needs?
The real question to ask yourself before adopting Ubersuggest is: "What are your SEO priorities and what level of analysis do you expect?" Ubersuggest primarily addresses keyword research and competitive analysis needs, with a focus on accessibility and simplicity.
Here are the profiles that may find this tool particularly useful:
- SEO consultants who are just starting out or want an easy tool to explore the market.
- Writers and content creators seeking effective keyword suggestions.
- SEO agencies looking for a complementary tool for quick audits.
- E-commerce managers looking to improve their product listings.
- SaaS startups looking to optimize their online visibility without investing heavily.
One undeniable advantage is that it is partially free, allowing users to thoroughly test its features before considering a subscription.
Is Ubersuggest suitable for beginners?
Ubersuggest is particularly well suited for SEO beginners thanks to its intuitive interface and clear explanations. It offers a simplified user experience that allows you to quickly learn the basics of natural referencing without being overwhelmed by too much technical data.
Beginners will also benefit from free access and accessible documentation to understand the mechanisms of keywords, competition, and SEO audits, which will accelerate their skill development.
How much does Ubersuggest cost?
Ubersuggest offers a freemium model with a limited free version, ideal for testing essential features without financial commitment.
The individual plan starts at $12/month and includes full access to keyword research tools, site audits, position tracking, and content suggestions. It is ideal for freelancers or small SEO consultants.
The business version, starting at $20/month, offers more reports and a higher number of searches, suitable for agencies and marketing teams that need more volume in their analysis.
Finally, the enterprise plan is designed for large organizations with significant data needs and intensive usage, with pricing negotiable based on volume.
What are the key features of Ubersuggest?
Keyword research is Ubersuggest's flagship feature. It allows you to discover relevant keywords for your industry with data on search volume, SEO difficulty, and cost per click, making editorial planning and SEO strategy easier.
The second major strength of Ubersuggest is its SEO audit. Its technical analysis tool quickly identifies issues that need to be corrected on a website, whether they relate to performance, structure, or on-page SEO, providing a comprehensive and accessible overview of the necessary optimizations.
Among its advanced features, Ubersuggest also offers effective position tracking, allowing you to monitor changes in rankings for targeted keywords, as well as competitive analysis to compare your performance with that of the main players in the market.
Backlink analysis provides a comprehensive overview of inbound links, even if it remains limited compared to some more specialized tools, but it is sufficient for the everyday needs of many SEO professionals.
Ubersuggest has certain limitations depending on the SEO use case. For backlink analysis, its coverage is less comprehensive than leaders such as Ahrefs or Majestic, which can limit the depth of audits. On the content side, the suggestions are relevant but do not always benefit from advanced filtering to refine the long tail.
On a technical level, Ubersuggest offers a simple audit but cannot replace a dedicated tool such as Screaming Frog or DeepCrawl for complex analyses. In terms of competitors, Semrush and Ahrefs remain the benchmarks for more comprehensive analyses and a larger database.
The major advantages of Ubersuggest are its ease of use, affordable cost, and relevance to keyword research, offset by disadvantages in terms of more limited data depth and richness.
FAQ
Is it reliable and secure?
Ubersuggest is a reliable service with good availability and a stable interface. Data is updated regularly, ensuring that SEO results are always relevant. In terms of security, Ubersuggest applies standard user data protection measures, guaranteeing the confidentiality of your information and the integrity of your analyses.
Is it compatible with my other tools?
Ubersuggest is compatible with many SEO platforms thanks to its integrations. It can connect to Google Search Console and Google Analytics to enrich analyses. However, it does not yet have a public API for deeper integration into third-party tools or CMS, but its web interface remains very accessible for everyday use.
Is there responsive customer support?
Ubersuggest's customer support is responsive via email and chat on the official website. Response times are reasonable and the teams provide accurate answers. A comprehensive knowledge base and video tutorials are also available, allowing users to resolve many queries independently.
What do other users think?
User reviews of Ubersuggest are generally positive, with praise for its ease of use and the wealth of data available free of charge. Users appreciate its value for money, which is particularly suited to small businesses.
However, some point to limitations in the depth of technical analysis and backlink coverage, which can hinder advanced uses. Nevertheless, most recognize its value as an effective starting point for SEO.
Can I easily change later?
Migrating to Ubersuggest from another SEO tool is easy thanks to CSV data export and a clear interface that allows you to quickly resume your analyses. The main alternatives on the market include Semrush, Ahrefs, and SE Ranking, which offer more comprehensive features but often at a higher cost.
Depending on your specific needs and budget, Ubersuggest can be an excellent starting point or an effective addition to your SEO toolkit.
Alternatives
.svg)
.avif)
Specializing in business creation, sales and digital marketing, he puts his expertise at the service of users to help them identify the solutions best suited to their needs. Passionate about digital innovation and online performance optimization, Alexis is committed to providing detailed, transparent and unbiased comparisons.
Do you have an entrepreneurial project?
We support you in structuring and developing your tech project. Make an appointment with one of our Business Strategists.