Should you use Shopify in 2025?

I primarily use Shopify in a professional setting to develop e-commerce stores for clients of all sizes. What I particularly appreciate is its ease of use combined with the richness of its ecosystem. The ability to quickly integrate specialized applications allows each project to be adapted without starting from scratch, which saves a considerable amount of time in an agency setting.

Shopify excels particularly in contexts where inventory management, multichannel sales (online, social media, physical stores), and rapid production are crucial. Its clear interface and integrated marketing tools facilitate rapid store growth.

However, for very specific needs or advanced customization, the platform shows its limitations without solid technical expertise. The cost of third-party applications can also increase the overall bill for customers, especially for low-margin projects.

Shopify is designed with a highly intuitive interface that makes it easy for beginners to get started. Features such as a simplified drag-and-drop editor, ready-to-use store templates, and clear navigation allow novices to create a functional store without in-depth development knowledge.

For beginners, Shopify is an excellent starting point thanks to its support in the form of guides, video tutorials, and an active community. The platform automates many technical processes, which greatly reduces the learning curve and allows users to focus on content and sales.

Shopify offers several pricing plans tailored to the needs and size of businesses. The Basic Shopify plan, at around €29 per month, is ideal for small stores just starting out. It offers all the basic features for managing products, payments, and marketing. This plan is ideal for independent entrepreneurs or small agencies.

The plan called Shopify, priced at around €79 per month, targets growing businesses with advanced reporting and support needs. It provides additional tools such as gift cards and professional reports, tailored to users looking to optimize their business.

The Advanced Shopify plan, costing around $399 per month, is aimed at merchants with high transaction volumes who need advanced features such as custom reports and third-party calculated shipping rates. It is the solution for more established agencies and businesses.

Finally, for very large businesses, Shopify Plus offers a tailor-made solution with dedicated support, adapted to complex environments and very high volumes.

The first key feature of Shopify is its fully integrated store management system. This solution includes secure cloud hosting, a comprehensive product catalog, and an efficient order and customer management system. This allows you to centralize all operations related to an online store, simplifying maintenance and administration.

Secondly, Shopify offers a wide ecosystem of apps and themes that allow you to customize almost every aspect of your store without having to do any intensive coding. This wealth of options makes it easy to add marketing, finance, inventory management, or customer service modules according to the specific needs of each store.

Among its advanced features, Shopify includes a proprietary template language, Shopify Liquid, which allows for extensive customization of the appearance and behavior of stores. This capability is highly valued by developers who want to offer a unique and tailored experience to their customers.

Shopify also guarantees high security through PCI DSS compliance for payments, as well as systematic SSL/TLS encryption. Performance is optimized thanks to a scalable cloud infrastructure that supports a large number of simultaneous users, ensuring a smooth experience for end customers.