Should you use Pinterest in 2025?

I've been using it for years, even before launching Easy Web in 2020, and Pinterest is still a go-to for our creative teams and myself. What I particularly appreciate is its ability to offer unparalleled visual curation of ideas.

When embarking on a new project—whether it's a website redesign or a new visual identity—the mood board is crucial. Pinterest excels at this: it's a great tool for finding inspiration, putting together color palettes, fonts, and moods, and quickly getting approval for an artistic direction from a client or internally. It really speeds up the creative research phase.

But beware, Pinterest remains a tool for discovery andorganization, not pure creation. It will in no way replace Figma or the Adobe suite for production. Its collaborative features are fairly basic, limited to sharing boards, and it is impossible to directly edit or manipulate the elements found.

Are you new to design? Forget about blank pages and writer's block. At Easy Web, we've seen so many designers feel overwhelmed at first. Pinterest is your lifeline. Think of mood boards as a foundation for your visual ideas. It's also an easy way to capture current trends without getting bogged down in complex analysis. It's ideal for brainstorming without pressure and unlocking your initial creativity.

What makes Pinterest so powerful for beginners is its visual simplicity. There's no need to master complex software or advanced design theories. You learn by observing, pinning, and organizing your finds. It's a hands-on immersion that allows you to gradually build your own visual vocabulary and refine your eye. It's the perfect tool for structuring your initial inspirations and gaining confidence in your aesthetic choices.

The first thing I always mention about Pinterest is how easy it is to access. For most of us, whether designers or agencies, the basic tool is completely free. You can create boards, collect inspiration, and organize your visual monitoring. With a pro account, you even have access to performance statistics. It's perfect for freelancers, small teams, and daily creative monitoring.

The real "cost" comes into play when you aim to amplify your reach through advertising. Here, there is no subscription. It is a CPC (cost per click) or CPM (cost per thousand impressions) model. You set your budget, target precisely, and manage your campaigns to generate qualified traffic or sales. It's an essential tool for agencies managing client strategies and e-merchants. It's a direct investment, and you control the ROI. Think performance!

When you're a designer, Pinterest's greatest strength is its ability to centralize visual inspiration. Creating idea boards and themed mood boards is invaluable. You can pin color palettes, fonts, layout designs, and more. It's second nature for me and my teams at Easy Web to use Pinterest to structure our research and present a clear creative direction to our clients.

But where the tool really comes into its own in 2025 is with its advanced visual search and suggestion algorithm. See a graphic element that catches your eye? The image search function or even the personalized feed recommendations will propel you to thousands of similar or complementary visuals. This saves a tremendous amount of time when refining our concepts and discovering emerging trends with surgical precision.

Looking to streamline collaboration on your creative projects? One of Pinterest's most powerful features for professionals, yet often underestimated, is collaborative board management. At Easy Web, we use it all the time. Sharing a board with a client or team allows for instant feedback, shared pins, and quick visual validation. It cuts out endless email chains and gets everyone on the same page much faster.

Consider visual search, often referred to as "Lens." It's a game-changing tool. Do you have an image, texture, or mood that appeals to you, but you don't know how to describe it? Scan it! Pinterest instantly offers you dozens of similar ideas and unexpected variations. For me, it has become essential for refining a concept or finding ultra-specific inspiration when words alone are not enough.