Should Omnisend be used in 2025?

Personally, I use Omnisend in a professional setting to manage email marketing campaigns and marketing automation for several ecommerce customers. My main takeaways are the ease with which it integrates with the main ecommerce platforms, as well as its clear, well-thought-out interface. The ability to easily create customized automated workflows is a real highlight.

Omnisend particularly excels in contexts where multiple communication channels need to be combined: emails, SMS, push notifications, everything is centralized and synchronized. For complex multi-media campaigns, it saves a great deal of time and improves conversion rates.

However, I sometimes felt there were limits to the advanced customization possibilities for experienced developers, particularly in the customization of HTML templates. So you have to weigh up ease of use against flexibility, depending on the precise needs of the project.

It's a question of balance.

Omnisend is clearly designed to be accessible, even for novice users. Its intuitive interface lets you quickly launch email or SMS campaigns, with pre-designed templates that are easy to customize. Automation workflows are configurable via a visual editor that requires no technical skills.

For a beginner, this means being able to experiment easily with marketing automation without getting lost in overly advanced or complex functionalities. The tool provides step-by-step guidance and support via well-made tutorials and accessible educational resources.

For a beginner, this means being able to experiment with marketing automation easily, without getting lost in overly advanced or complex functionalities.

Omnisend offers several formulas to suit different needs:

Free formula: free up to 250 contacts, allows you to send up to 500 emails per month. Ideal for testing the basics of email marketing, with limited functionality but enough to get you started.

Standard package at €49/month: allows unlimited emails, access to automation, advanced segmentation, and SMS marketing (SMS cost separate). Perfect for SMEs and agencies that need effective omnichannel marketing.

Formule Pro: customized pricing above 10,000 contacts, offering advanced features such as CRM synchronization, customized reporting and priority support. Suitable for large structures and complex projects.

Omnisend's number-one key feature is undoubtedly its visual automation editor. Thanks to this intuitive interface, it's possible to create customized workflows mixing emails, SMS, push notifications and other channels seamlessly, without coding. This greatly simplifies the implementation of complex marketing scenarios.

A second highlight is advanced contact segmentation based on behavior, purchase history or engagement. This fine-grained segmentation enables highly targeted messages to be addressed, optimizing conversion rates.

A second strong point is the advanced segmentation of contacts according to their behavior, purchase history or engagement.

Among its advanced features, Omnisend also offers native integration with major ecommerce platforms, enabling automatic retrieval of customer data and purchasing behavior. This facilitates the implementation of relevant marketing actions based on this data.

Another example is the ability to test and optimize campaigns thanks to integrated A/B tests, enabling different content or sending times to be compared to maximize the impact of communications.