Should Leonardo AI be used in 2025?

I have primarily utilized Leonardo AI in a professional setting to rapidly create conceptual illustrations and visuals for marketing campaigns. The tool's strength lies in its ability to generate creative and aesthetically diverse images from simple text prompts, which greatly optimizes graphic production time.

Leonardo AI excels particularly when it comes to producing images in various artistic styles, which is ideal for projects requiring a personalized touch without having to hire a graphic designer. This artistic versatility makes it very useful for agencies or freelancers who need diverse visual content at a lower cost.

However, despite its many advantages, the tool has certain limitations in terms of detail accuracy or on very specific topics. It also requires a moderate learning curve to master prompt optimization in order to obtain satisfactory results. Finally, the free version imposes a limited usage quota, which can hinder intensive use.

Leonardo AI offers an intuitive interface that makes it easy to get started, even for users new to artificial intelligence. The availability of predefined models and guides for writing effective prompts is a valuable asset for those new to AI image generation.

The tool therefore offers a good balance between simplicity and power for a quick start, without requiring advanced technical skills. However, maximizing its potential requires gradual practice in the art of prompt engineering.

Leonardo AI offers a free plan with limited use, ideal for testing the tool's capabilities and creating a few basic designs. This plan is well suited for occasional users or those who want to explore image generation without a financial commitment.

Paid plans typically start at around $10/month and offer higher quotas, expanded access to artistic styles, better rendering performance, and advanced features tailored to professionals and agencies with intensive visual creation needs.

Each plan targets a specific persona: the free plan is for those who are curious and have small usage needs, while the paid plans are for regular content creators, marketing teams, and web agencies who need flexibility and a large volume of images.

The first key feature of Leonardo AI is its ability to generate images from simple text descriptions, offering a wide variety of artistic and graphic styles. This makes it possible to transform abstract ideas into concrete visuals in a matter of seconds.

A second important feature is the intuitive interface that makes it easy to create images even for less experienced users, with options to customize renderings, adjust colors, textures, and composition, as well as an efficient system for saving and sharing creations.

Leonardo AI incorporates advanced features such as the ability to generate images in multimodal mode, integrating multiple inputs (text + image) to refine results. It also offers APIs to integrate image generation directly into other workflows or business applications.

In addition, the tool includes smart automations and presets to speed up visual creation, and a collaborative system that allows teams to work together on projects incorporating AI-generated content.