Should Khroma be used in 2025?

Khroma has been in my toolbox for several years now, almost since Easy Web was launched in 2020. I have seen the tool evolve, and it remains a benchmark, especially for its ability to generate palettes with impressive visual consistency.

When you need to quickly test color combinations for a website or a new brand identity, Khroma excels. The AI truly understands nuances and suggests combinations you might not have thought of, saving valuable time during the creative exploration phase.

However, if you are looking for pixel-perfect control over every shade or advanced integration with complex desktop publishing software, it will quickly show its limitations. It is an excellent starting point for inspiration, not a finalizer for ultra-detailed graphic charters.

Are you new to design and find color palettes overwhelming? Khroma is the tool I wish I had when I started Easy Web. Just imagine: you simply select a few basic colors and it instantly suggests hundreds of harmonies. No more hours spent fumbling around trying to find the perfect combination for your first client website or a new visual identity. It even guides you on accessibility, a crucial point often overlooked by beginners.

What's great for someone just starting out is that Khroma is a real learning accelerator. It doesn't do the work for you, but it shows you possibilities and helps you understand the subtleties of contrasts and nuances. You develop your eye, gain confidence, and apply solid principles from the outset, without feeling overwhelmed by an endless array of options. This saves you considerable time and gives you a welcome sense of creative security.

So, let's talk budget. When evaluating a tool for your agency or solo projects, cost is always the first question. With Khroma, it's a pleasant surprise: this powerful tool stands out with a business model that I particularly appreciate. Yes, you read that right: Khroma is completely free. No "Pro" package to unlock, no hidden features behind a monthly subscription. You get access to all of its capabilities—generating custom palettes, learning your preferences via AI—without spending a dime. This is a major asset for students who are exploring, freelancers who are optimizing their expenses, or even well-established agencies like ours that are looking to experiment without committing additional budget. It's a level of flexibility that few tools offer today.

What immediately struck me about Khroma was its AI engine. It doesn't just offer generic palettes. The tool learns your color preferences, analyzing your choices and then generating thousands of unique combinations. It's a revolution for the creative process, allowing you to discover unexpected harmonies in record time. We've integrated it into a few workflows at Easy Web, and the feedback is unanimous: it's incredibly effective.

But Khroma doesn't stop there. In a world where inclusion is paramount, the accessibility check feature is an absolute must. The tool automatically tests the contrast of your colors, ensuring they comply with WCAG (Web Content Accessibility Guidelines) standards. This isn't just a matter of legal compliance; it's a guarantee that your designs will look great and be usable by everyone, without exception. A non-negotiable requirement in 2025.

One of the features that impressed me most about Khroma is its ability to learn your color preferences. Forget random generators; here, the AI feeds off your initial choices—around fifty colors you like—to generate hyper-personalized palettes. This is an incredible time saver for designers. Khroma literally anticipates what you're looking for, turning color research into an intuitive and fast process.

Beyond generation, what sets Khroma apart is its versatility. The tool doesn't just give you HEX codes; it allows you to instantly visualize your palettes in various scenarios: on text, gradients, or even to check contrast accessibility. This is crucial for us designers. You can test the visual consistency and impact of your color choices in real-world conditions, validating an artistic direction much more effectively than with manual testing.