Should we use Freepik in 2025?

I have been using Freepik every day since Easy Web launched, and even long before that. For designers and agencies, it has become an essential resource for saving valuable time. What I appreciate most is the absolutely staggering scope and constant diversity of its catalog of visual resources.

Whether we need vectors, realistic photos, icons, or high-quality mockups, Freepik is often our first port of call. It's incredibly effective for quickly conceptualizing an idea, putting together a striking mood board, or simply fulfilling a specific visual need for a client project. It saves our teams a huge amount of time.

However, this abundance has its downside. You have to sort through it, because the quality of the resources is not always consistent. And if you're looking for pure originality or highly specific elements for a very unique brand, you can quickly feel limited. Without extensive customization, there is a real risk of "déjà vu."

When you're starting out, whether as a freelancer or in a fledgling agency, Freepik proves to be a real accelerator. I've seen so many young designers feel overwhelmed by the blank page. With Freepik, you have access to a huge library of mockups, brochure and social media post templates, and vector illustrations. It's ideal for quickly bringing an idea to life without getting bogged down in the technical details, saving you time on your first client projects or prototypes.

This major advantage for beginners lies in its ability to provide a solid foundation. Not only do you save valuable time by avoiding having to start from scratch, but you also develop your designer's eye. By analyzing how elements are arranged in a professional template, you learn best practices. It's an excellent stepping stone before mastering more complex tools, allowing you to deliver impactful visuals right from the start.

Let's talk about budget, which is crucial for us designers. Freepik offers two main options, each with its own logic and target audience.

First, the free plan. Ideal for students or freelancers just starting out, or for testing the tool on non-critical projects. You have access to a vast selection, but be aware of download limitations and the required attribution. For personal use or quick tests, it's perfect.

Then there's the Premium subscription. It costs around €15 per month (or slightly less per year), and that's where you move into a whole new dimension. Unlimited access to the entire library, no more attribution, and complete peace of mind for commercial use. It's the Holy Grail for agencies or designers who generate a lot of visuals. At Easy Web, we know that this investment is justified by the time saved and the consistent quality of the resources.

You know, the first thing that always strikes me about Freepik is the sheer size of their library. It's an invaluable resource. Whether I'm looking for a specific vector for a client logo or a striking mood photo for a landing page, the richness and diversity of the content is just amazing. It's a gold mine that saves me a ton of time every day, without ever compromising on quality.

But Freepik hasn't rested on its laurels. What also impresses me, especially in 2025, is their integration of advances in artificial intelligence. Features such as smart search, capable of understanding complex queries, or even AI-powered element generation tools, are transforming the way we approach creation. It's a real boost for designers who want to stay ahead of the curve.

Finding THE perfect resource, the one that fits your brief perfectly, can sometimes be a real headache. Freepik, now in 2025, has really boosted its search capabilities. I'm talking about ultra-specific filters, but above all a semantic search that "understands" your intention beyond raw keywords. No more wasting time scouring endless pages—you'll save a ton of time. That's crucial when deadlines are tight, right?

And let's talk about quality! When you dive into Premium content, it's a whole new world. We're no longer dealing with simple JPGs, but clean, easily editable vector files or super-organized PSDs (Photoshop Documents). For an agency like ours at Easy Web, this is an invaluable working base. It allows us to start with a professional element and transform it into a personalized masterpiece, without having to start from scratch. A real productivity boost.