Should you use BuzzSumo in 2025?

In a professional context, I regularly use BuzzSumo to monitor trends in several niches and to identify content with high viral potential. Its strength lies in its ability to provide detailed analysis of articles' social performance, which allows me to better target the topics to cover. The interface is intuitive, making it easy to learn quickly.

BuzzSumo excels particularly in finding links and identifying relevant influencers to contact for netlinking campaigns. It is a powerful tool for content strategies based on social share analysis and opportunity discovery.

However, the tool has some limitations, particularly in terms of cost, which can be high for small organizations, and a database that is sometimes less comprehensive than some competitors for backlink analysis. These points may discourage some users depending on their specific needs.

BuzzSumo requires a moderate level of SEO skills. For beginners, the interface is fairly intuitive, but the depth of the data and analysis may require some time to get used to in order to fully utilize all the features.

However, simple search options and visual reports make it easy to get started. Beginners also benefit from extensive documentation and accessible support, which helps them progress quickly.

BuzzSumo offers a limited free version that allows you to test some essential features such as searching for popular content and basic analysis.

Paid plans start at $99 per month for the Pro plan, designed for solo professionals or small teams. This plan provides access to more advanced searches, personalized alerts, and extensive content coverage.

Next, the Plus plan at $179 per month increases the search quota and offers more integrations, suitable for agencies or medium-sized marketing teams.

The Large plan at $299 per month is aimed at large teams, with advanced features, detailed reports, and priority support.

Finally, companies with significant needs can opt for the Enterprise plan, customized based on a quote, including all possible options and dedicated support.

The first key feature of BuzzSumo is viral content search. It allows you to quickly identify the articles, videos, or posts that generate the most engagement on various social networks. This cross-social analysis provides valuable insight into current trends and topics that interest users.

Another essential feature is influencer detection. By analyzing shares and mentions, BuzzSumo highlights influential people in a sector, facilitating the establishment of partnerships and targeted netlinking actions.

BuzzSumo also offers advanced SEO features, such as backlink analysis, even though its database is not the most extensive on the market. Nevertheless, this allows you to identify the major links leading to a piece of content, which is useful for understanding the popularity and authority of a site.

Custom alerts are another strong feature, allowing you to receive real-time notifications about keyword mentions, new backlinks, or competitive content. This automated monitoring makes it easy to continuously track SEO performance and opportunities.