Should Brand Colors be used in 2025?

Brand Colors has been an integral part of our workflows at Easy Web for a good three years now. We integrated it gradually, and it has become indispensable for managing our visual identities. What immediately won me over was its ability to ensure flawless color consistency across all our deliverables.

Brand Colors excels in environments where color accuracy and consistency are vital. For an agency like ours, juggling multiple brands, having a single source of truth for colors and their codes (HEX, RGB, CMYK) saves a tremendous amount of time. It's ideal for ensuring strict adherence to each brand identity.

However, let's be clear: Brand Colors has its limitations. It will never replace creative software for advanced color exploration or palette generation. Its role is to manage and distribute existing colors. Its direct integration with certain prototyping tools can also cause some friction.

Are you new to web design? Brand Colors is like the perfect beginner's guide. Imagine having instant access to the color palettes of the most famous brands—it's like a real-life design course. No more desperately searching for the right shade; the tool gives you the HEX, RGB, or HSL codes directly. It's simple, intuitive, and it eliminates so much initial frustration. For Easy Web, in 2020, it would have been a game changer for our interns!

It's not just copying and pasting code. It's a gateway to understanding how big names manage their visual identity. You assimilate the principles of consistency and harmony without even realizing it. For those taking their first steps, this simplification of the basics is crucial. It allows you to focus on creativity, not pure technique, and quickly build your skills. That's the real bonus.

Honestly, when I started Easy Web, one of the first things I looked at was the cost of the tools. Brand Colors offers a free plan that is far from being a simple preview. With this option, you already have access to a robust library of brand palettes, with effective search features and the ability to save your favorites. It's ideal for freelancers just starting out, design students, or even small agencies that want to do a quick review or explore creative avenues without committing to a budget. It's an excellent starting point to test the tool before perhaps considering more advanced features if your needs evolve.

Do you know how much time we spend tracking down the exact color palette for a brand? Brand Colors is the bible of corporate colors. It centralizes an incredible database of thousands of brands, with their precise hexadecimal and RGB codes. No more approximations or endless searches. At Easy Web, it's second nature for any existing identity. The result: impeccable consistency and huge time savings.

But where Brand Colors really shines is its ability to export these palettes directly into formats that speak to us: CSS, SCSS, JSON, or even to tools like Adobe XD or Figma via dedicated plugins. This streamlines the transition from design to development. No more manual copying and pasting. This automation, simple in appearance, makes a real difference in the efficiency of our teams and the speed of execution on dozens of projects.

For us at Easy Web, one of the features that has really changed the game with Brand Colors is its real-time collaborative management. No more multiple versions of palettes floating around! We can work together on the same graphic charter and see each other's changes instantly. This is crucial for the consistency of our projects and the speed of our design teams, and we feel it every day.

And where Brand Colors really impressed us in 2025 was with its built-in WCAG accessibility analysis. We all know how important inclusion is today. The tool automatically checks color contrasts, alerting you if your choices do not meet accessibility standards. This saves a considerable amount of time, provides essential quality assurance, and ensures that you deliver truly accessible interfaces.