Should you use Behance in 2025?

I have to say that I've been using Behance since well before launching Easy Web in 2020. It has become an indispensable resource, both for sourcing graphic inspiration and for appreciating the work of the best talent. What I look for above all else is the incredible professional visibility it offers creators.

It's the ultimate platform for showcasing a project from start to finish. Designers can detail their creative process, show immersive mockups, and really tell the story behind their work. It's perfect for building a solid portfolio or for agencies looking for talent.

On the other hand, standing out there requires a high level of skill. Competition is fierce, and you need to be really rigorous in your presentation so you don't get lost in the crowd. And then, direct monetization is virtually non-existent; it's primarily a platform for exposure.

If you're new to design, Behance is an excellent place to start. It's the ideal place to analyze the portfolios of seasoned designers, understand their creative processes, and draw inspiration from industry standards. You can publish your first projects there, even concepts or mock-ups, to start building your online presence and see how others structured their projects from the beginning.

Beyond inspiration, the tool offers valuable visibility. Getting constructive feedback on your creations, interacting with a global community, and even discovering freelance opportunities are all advantages for young talent. It's a platform for learning by example, where every project you see or publish enriches your vision and expertise.

How much does Behance cost? Good question! Its main platform is completely free. You can create your portfolio, explore millions of creations, and interact with the community without spending a dime. It's perfect for young designers, students, or freelancers who are just starting out and looking for a professional showcase at no cost. There are no financial barriers to getting started, which is the big advantage here.

If you're a Creative Cloud pro, you know that Behance integrates seamlessly with your Adobe subscription. There's no additional cost for Behance—it's included in your subscription (for example, approximately $25/month for a single app, $60/month for the full suite in 2025). For agencies or seasoned designers, this synergy is invaluable. It allows for seamless promotion and increased visibility within the Adobe ecosystem. This is where Behance reveals its full power for established professionals.

When it comes to online portfolios for designers, Behance is often the first name that comes to mind. And with good reason: its ability to present work in such a professional and visually striking way is a major asset. It's not just about uploading images; it's about building a real story around each project, with detailed descriptions and a carefully crafted layout. It's this curation that makes all the difference, allowing our creations to shine in front of potential clients or collaborators, an essential aspect in 2025.

But Behance isn't just a static showcase. What has always impressed me is its community aspect and the power of its discovery feature. As designers, we need inspiration and visibility. Behance's algorithm is incredibly effective at highlighting quality work, which opens unexpected doors. You can explore millions of projects, find new trends, and even get noticed by recruiters or agencies. It's a true creative ecosystem.

When I launched Easy Web in 2020, we quickly realized the importance of tracking our results. For a designer on Behance, it's the same thing. Project Insights isn't just a series of numbers. It's a reflection of your impact. You can see in detail who is viewing your projects, how they are interacting, and where the traffic is coming from. This allows you to calibrate your next creations and understand what really catches your audience's eye. It's the essence of iteration and continuous improvement of your portfolio.

And let's talk about the advanced integration with Adobe Creative Cloud. For those of us who use these tools on a daily basis, this feature is a game-changer. Publishing a project directly from Photoshop, Illustrator, or any other Adobe software? It saves a tremendous amount of time. No more exporting and reimporting large files. It streamlines our creative process, allowing us to focus on what matters most: design. It's this synergy that makes Behance so powerful for professionals and agencies.