How to create a landing page that really converts?

Do you understand the importance of a landing page for capturing your prospects? If not, start by reading our reference article What is a landing page? Definition, objectives, and tips, which lays the foundations for this essential format in digital marketing.

Now let's get down to business: how to create a landing page that really converts in 2025, in an increasingly competitive digital environment.

What exactly is a landing page that converts?

Creating a landing page that converts isn't just about designing it well or adding a form. It's about thinking of the page as a one-way journey, where each element pushes the user towards action. The conversion rate depends on many factors: the clarity of the message, the alignment between the promise and the offer, the level of trust generated, and the fluidity of the form.

Understanding visitor expectations

A high-performing landing page is one that speaks directly to the needs of your target audience. A common mistake is trying to say too much. However, the purpose of a landing page is simple: to get the user to take ONE clear action.

This action can be a purchase, a download, a registration, or making contact. For it to be completed, the internet user must:

• immediately understand what you are proposing,
• feels a concrete value,
• has no distractions or obstacles on the page.

The pillars of a high-conversion landing page

Align the message with the search intent

Your title and subtitle must correspond precisely to what the user is looking for. If your landing page is linked to an advertisement or newsletter, the content of the page must reflect the promise made beforehand, without creating any dissonance. The stronger the continuity, the more natural the conversion.

Write a clear and focused value proposition

Immediately answer this question: "Why should I click here?" An effective value proposition highlights a concrete benefit that is directly related to a problem or frustration experienced by your target audience.

Structure the page to guide the eye

The architecture of your landing page must follow a logical rhythm, designed to guide visitors step by step toward taking action.

1. Catchy title

This isthe first element that is read. It must immediately capture attention and clearly articulate the value proposition. In one sentence, visitors must understand why they are there.

2. Subtitle or main benefit

Justbelow the headline, reinforce the message by providing a concrete benefit or specifying the offer. This is a reinforcement zone that encourages the reader to continue.

3. Visual or product demonstration

Awell-chosen visual (photo, mockup, demo, screenshot) helps to engage the user. It makes the promise tangible and lends credibility to the offer, especially if the product is digital.

4. Short list of advantages

Here welist the key benefits clearly. No more than 3 to 5 points. The goal is to quickly establish the concrete gains for the user, avoiding technical jargon.

5. Social proof

Customer reviews, testimonials, partner brand logos, usage statistics... these elements reassure, lend credibility, and dispel doubts. They play a crucial role in the decision-making process.

6. Visible and repeated CTA

Thecall-to-action (main button) must be clear, contrasting, and worded in an engaging manner. It must appear without having to scroll, but can also be repeated further down the page.

Optimize both content and form

Design isn't everything. A well-designed landing page also relies on:

• optimal loading speed,
• flawless mobile compatibility,
• a clear visual hierarchy,
• graphic consistency with your brand.

Add a short form (max. 3 fields if possible), limit menus or outgoing links, and test multiple versions (A/B testing) to adjust your messages.

For more details on how to create an effective landing page, we invite you to watch this video.

Conclusion

Creating a landing page that truly converts isn't about randomly stacking blocks. It's about thinking of the whole thing as a mental journey, designed to dispel doubts, build trust, and encourage action.

Ready to go further? Here are some articles to read for more in-depth information:

• Top 10 Best Landing Pages in 2025 (and Why They Work)
• Which tool should you choose to create a landing page? Webflow, WordPress, or something else?

If you need a landing page created, contact our team. We would be delighted to work with you.