Top 10 Best Landing Pages in 2025 (and Why They Work)

If you haven't already done so, start by reading our article How to create a landing page that really converts. You'll learn the essentials for optimizing your landing pages, improving your conversion rate, and implementing an effective conversion funnel in your marketing strategy.

The best landing pages of 2025 are not just aesthetically pleasing. They combine natural referencing, carefully chosen keywords, search engine optimization, integration with a CRM, and effective automation. They are designed for both B2B and e-commerce, and are built to be fully responsive.

1. Stripe

Stripe demonstrates that a clear, minimalist landing page attracts the prospect's attention and facilitates conversion. The well-placed CTA, streamlined home page, and jargon-free message are supported by good SEO and tracking via Google Analytics.

2. Concept

Notion perfectly illustrates inbound marketing. Depending on the visitor's profile, landing pages display tailored content: specific benefits, personalized visuals, simple forms. The funnel is smooth, and prospects are encouraged to leave their email address to download an ebook or white paper.

3. Airbnb

To recruit new hosts, Airbnb combines testimonials, authentic photos, and statistics. Prospects can immediately visualize their potential earnings, thereby increasing the conversion rate. Follow-up via Google AdWords and post-registration emails complete the conversion funnel.

4. Shopify

Shopify promises on its homepage to create an e-commerce store in just a few minutes. The landing pages are optimized for digital marketing: targeted keywords, responsive compatibility, CRM integration, and tracking with Google Analytics.

5. Calendly

Calendly relies on live demonstrations: users can see how to schedule an appointment before even signing up. The funnel includes short forms, automatic email sending, and click tracking. It's a perfect model for improving conversion rates.

6. Duolingo

Duolingo attracts prospects with a playful design and a white paper on learning methods. Automation follows up with mailings and emails, and each landing page is designed to adapt to any device, ensuring a responsive experience.

7. Slack

Slack directly targets B2B with a sales-oriented message: productivity gains, centralized communication, and CRM integration. The marketing strategy is based on inbound content, Google AdWords campaigns, and solid SEO.

8. Asana

Asana segments its landing pages by sector: marketing, IT, creative teams. Keywords are tailored to each niche, and ebooks or white papers are offered in exchange for the prospect's email address, feeding the conversion funnel.

9. Canva

Canva allows you to test the tool from the landing page itself. The funnel is kept to a minimum to prevent abandonment. Data collected via Google Analytics and search engines guides optimizations.

10. Typeform

Typeform embeds an interactive form directly into the page. Prospects are engaged from the first click, and sharing via social media amplifies acquisition. Automation follows with a series of relevant emails.

‍

They combine sleek design, an inbound content strategy, precise targeting via keywords, and constant optimization using Google Analytics and AdWords campaigns. They use forms, ebooks, email marketing, and automation to guide prospects through the conversion funnel to the final action.

Conclusion

These 10 examples prove that a successful landing page is about more than just its appearance. It must attract, convince, and guide prospects through a comprehensive marketing strategy: SEO, CRM, email marketing, B2B or e-commerce targeting, and tracking every click.

To learn more, discover:

• Which tool should you choose to create a landing page? Webflow, WordPress, or something else?
• Landing page vs. showcase website: what are the differences?