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Contents
Which tool should you choose to create a landing page? Webflow, WordPress, or something else?
Published on
8/11/25
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5 min
In this guide, we compare Webflow, WordPress, and other specialized solutions to help you create an optimized web page with a design tailored to the user experience, effective CTAs above the fold, and features designed for digital marketing and inbound marketing.
In our article How to create a landing page that really converts, we looked at the essential elements for turning a visitor into a lead. The tool you choose to design your landing page plays a key role in your strategy's ability to generate conversions.
Choose Webflow for its performance and advanced customization?
Webflow is a visual builder that lets you create unique landing pages tailored to your brand identity and your B2B or e-commerce goals. The available templates make it easy to get started, while giving you the freedom to fully customize the visuals, call-to-action buttons, and page architecture.
With its precise code control and SEO options, Webflow helps attract traffic from search engines. You can easily integrate forms, media, thank you pages, or email automations via your CRM.
Or WordPress for its flexibility?
WordPress is an ideal solution if your website already includes a blog or a home page optimized for natural referencing. Thanks to plugins such as Elementor or Divi, you can design landing pages that convert, with strategically placed CTAs, a clear funnel, and optimized forms.
The advantage of WordPress lies in its ecosystem: integration with marketing automation tools, email and newsletter management, creation of white papers or downloadable ebooks, performance tracking via Google Analytics, and compatibility with Google AdWords or social media campaigns.
Specialized tools: speed and conversion optimization
Platforms such as Unbounce, Instapage, and Leadpages are designed for pure digital marketing. They offer pre-optimized templates, A/B testing, click and conversion rate tracking, and native integrations with your Google Ads campaigns and CRM.
These tools are particularly effective for B2B and high-value-added e-commerce campaigns. They facilitate the rapid creation of a landing page dedicated to a product, white paper, or specific offer, while optimizing the user experience and speed of publication.
To help you decide between these two CMSs, we have selected this video for you. It explains the advantages and limitations of both tools.
How to choose the right tool for your strategy
The choice depends on your goals and marketing strategy:
- Webflow for custom design and complete control over visuals and user experience.
- WordPress if your landing page needs to integrate with your website and benefit from a powerful ecosystem of plugins.
- Specialized tools to maximize conversions from leads to sales, especially in AdWords campaigns, social media, or email marketing.
Consider the position of CTAs (call-to-action buttons, forms) above the fold, the consistency of keywords, and integration with your funnel and marketing automation to effectively capture and convert each prospect.
Conclusion
A high-performing landing page is a powerful lever for your digital strategy, whether it's for collecting emails, downloading an ebook, generating e-commerce sales, or converting B2B prospects. The tool you choose should allow you to optimize your keywords, SEO, visuals, and CTAs to achieve the best conversion rate.
To go further:
Alexis Chretinat - Business Strategist
I'm Alexis and together we'll take stock of where you are and what's possible from a technical, financial and commercial point of view =)
