Should you use Mailchimp in 2025?

I use Mailchimp both professionally and personally to manage and send email campaigns. What I like most about it is its fast learning curve and powerful segmentation that enables precise targeting of recipients, a major asset for maximizing open and click rates. The simplicity of its interface combined with advanced functionalities makes it a very good compromise.

In an agency context, Mailchimp excels when it comes to managing multiple lists and automating simple customer journeys such as welcome sequences, cart abandonment relaunches or behavioral segmentations. Its integration with other tools via API or Zapier makes it a versatile tool for orchestrating multi-channel campaigns.

However, for very advanced needs or very large volumes of mailings, you can quickly reach the limits of your platform, particularly in terms of advanced personalization and high-end support. In this case, it may be necessary to turn to more specialized or robust solutions depending on the context.

Mailchimp is one of the most suitable email marketing solutions for beginners, thanks to its clear, intuitive interface. Users can take advantage of ready-to-use templates, a drag & drop editor and step-by-step wizards that make it easy to create campaigns without in-depth technical knowledge.

These features combine to offer novices the ability to quickly launch effective campaigns, while also having the opportunity to gradually explore advanced functionalities such as simple automations or basic segmentation.

Mailchimp offers an attractive free package that lets you send up to 10,000 emails per month to a maximum of 2,000 contacts, with access to basic templates, the drag & drop editor, and a few simple reports. This formula is ideally suited to freelancers and small structures in their start-up phase.

The Essentials package starts at around €11 per month and adds important features such as simple A/B testing, more templates, 24/7 email support, as well as expanded mailing and contact capacity. It's ideal for small businesses and agencies who want a little more power for their campaigns.

The Standard plan, from €17 per month, includes advanced automation, detailed reporting, finer segmentation and additional integrations. This plan is aimed at more established marketing teams who want to make full use of the personalization and analytics capabilities.

Finally, the Standard plan includes advanced automation, detailed reporting, finer segmentation and additional integrations.

Finally, the Premium plan, often by quotation, targets large companies with high mailing volumes and advanced needs in terms of support, automation and advanced segmentation.

Mailchimp's first key feature is its powerful list management and segmentation system. Contacts can be precisely categorized according to a wide range of criteria (demographics, behaviors, engagement), enabling hyper-targeted, personalized campaigns.

The second flagship feature lies in its emailing automations. Mailchimp offers a clear interface for creating automated sequences - such as welcome, basket relaunch, birthday emails - that greatly improve the customer journey without constant manual intervention.

The second key feature lies in its emailing automations.

Mailchimp also offers advanced features such as A/B testing, which lets you compare different email versions to optimize performance. This includes the ability to test objects, content, or send times to maximize impact.

Another advanced option is integration with third-party APIs and tools, enabling its uses to be extended beyond classic email marketing, notably by connecting customer data to CRMs or e-commerce platforms for richer multi-channel campaigns.