Should you be using BigCommerce in 2025?

I've used BigCommerce for both personal and professional projects, particularly for online stores requiring fluid product and payment management. What I've particularly appreciated is the stability and functional richness of the platform, which makes it possible to cover a wide range of needs without requiring excessive development.

BigCommerce excels above all in contexts where you're looking for a turnkey solution with advanced customization possibilities thanks to third-party APIs and integrations. Its robustness facilitates the rapid launch of e-commerce sites with good native SEO and handy integrated marketing tools.

However, the platform presents certain limitations, notably in terms of cost for higher plans that can become onerous for smaller structures, and a moderate learning curve for developers unfamiliar with the proprietary framework. What's more, advanced customization requires precise technical skills.

For a beginner, BigCommerce is positioned more as a solution with moderate handholding. The platform offers a clear interface, ready-to-use templates and well-structured guides that make it easy to get started without advanced technical skills.

However, some advanced features, such as customization in the code or API management, require specific knowledge. Nevertheless, novice users will appreciate the support offered and the stability of the environment for gradual learning and evolution.

BigCommerce offers several packages to suit different user profiles. The Standard plan starts at around €29.95 per month, including all basic features such as catalog management, payment options, and 24/7 customer support. This plan is suitable for small stores or projects just getting off the ground.

For businesses with more advanced needs, the Plus and Pro plans, starting at €79.95 and €299.95 per month respectively, add features such as advanced marketing tools, customized reporting and greater integration capability. These plans are designed for growing stores or agencies managing multiple customers.

Finally, the Enterprise plan is a tailor-made solution, with pricing and features tailored to specific needs, especially for large companies or those in international e-commerce requiring optimal customization and scalability capabilities.

One of BigCommerce's key features is its comprehensive product catalog management, making it easy to add, modify and organize a large number of SKUs with a variety of options (variants, prices, inventory). This management is optimized to support large catalogs with performance and reliability.

Another highlight is its high-performance native search engine optimization (SEO) engine offering customizable URLs, meta tags and an optimized structure to increase store visibility on search engines without the need for third-party extensions.

Among the advanced features, BigCommerce offers seamless integration of popular payment systems, making it easy to accept multiple methods without technical complexity. This integration is complemented by built-in analytics to track business performance and make data-driven decisions.

In addition, the platform offers a robust, well-documented API to enable developers to create custom experiences, integrate third-party services, and automate business processes, making BigCommerce a platform suited to the specific needs of complex projects.