Should you use BigCommerce in 2025?

I have used BigCommerce for both personal and professional projects, particularly for online stores that require smooth product and payment management. What I particularly appreciated was the stability and rich functionality of the platform, which allows it to cover a wide range of needs without requiring excessive development.

BigCommerce excels especially in contexts where a turnkey solution with advanced customization options is required, thanks to APIs and third-party integrations. Its robustness facilitates the rapid launch of e-commerce sites with good native SEO and very practical integrated marketing tools.

However, the platform has certain limitations, particularly in terms of the cost of higher-level plans, which can be expensive for small organizations, and a moderate learning curve for developers unfamiliar with the proprietary framework. In addition, extensive customization requires specific technical skills.

For beginners, BigCommerce is positioned as a moderately easy-to-use solution. The platform offers a clear interface, ready-to-use templates, and well-structured guides that make it easy to get started without advanced technical skills.

However, some advanced features, such as code customization or API management, require specific knowledge. Nevertheless, novice users will appreciate the support offered and the stability of the environment, allowing them to learn gradually and evolve.

BigCommerce offers several plans tailored to different user profiles. The Standard plan starts at around $39.95 per month, including all basic features such as catalog management, payment options, and 24/7 customer support. This plan is suitable for small stores or start-up projects.

For businesses with more advanced needs, the Plus and Pro plans, starting at $79.95 and $299.95 per month respectively, add features such as advanced marketing tools, custom reports, and better integration capabilities. These plans are intended for growing stores or agencies that manage multiple clients.

Finally, the Enterprise plan is a tailor-made solution, with pricing and features adapted to specific needs, particularly for large companies or those involved in international e-commerce requiring optimal customization and scalability capabilities.

One of BigCommerce's key features is its comprehensive product catalog management, which allows you to easily add, modify, and organize a large number of items with various options (variants, prices, inventory). This management is optimized to support large catalogs with performance and reliability.

Another strong point is its powerful native search engine optimization (SEO) engine, offering customizable URLs, meta tags, and an optimized structure to increase the visibility of stores on search engines without the need for third-party extensions.

Among its advanced features, BigCommerce offers seamless integration with popular payment systems, making it easy to accept multiple payment methods without technical complexity. This integration is complemented by built-in analytics tools that allow you to track business performance and make data-driven decisions.

In addition, the platform offers a robust and well-documented API to enable developers to create customized experiences, integrate third-party services, and automate business processes, making BigCommerce a platform suited to the specific needs of complex projects.