Should you set up your store yourself or go through an agency?

Creating an online store is a crucial step in your entrepreneurial journey, but one question remains essential: should you do it yourself or entrust this task to a specialized agency? The answer can greatly influence your success. To help you make the right strategic choice, we invite you to read our main guide: How to create an online store in 2025? A comprehensive guide to launching your e-commerce business.

Creating your own online store: a bad idea?

The tempting promise of autonomy

At first glance, creating your own website seems very appealing: potential savings, total freedom in customization, absolute control over every technical detail. With the many turnkey solutions and templates available online (Shopify, Wix, WooCommerce, Prestashop, etc.), creating your website seems simple and accessible to everyone.

However, behind this apparent ease lie very real difficulties: technical management, search engine optimization, advanced website customization for an optimal user experience... These are all demanding aspects that can quickly become time-consuming and complex.

The practical limits of “Do it yourself”

Creating your website involves much more than purchasing a domain name and choosing a host. You will quickly need to master various technical skills: installing and configuring the necessary extensions and plugins, optimizing SEO with relevant keywords, implementing a responsive design to ensure accessibility on all devices, managing security, and finally, regularly monitoring performance (traffic, clicks, conversions, etc.).

This accumulation of technical tasks can quickly exceed your initial skills and distract you from your core business activities. A technical error or poorly managed SEO could result in a significant loss of traffic or sales, thereby compromising the very future of my website.

Why choose an agency to create your e-commerce store?

Professional support at every stage

Hiring a specialized agency to create an e-commerce site means, above all, benefiting from comprehensive expertise right from the start. Having your site created by a web agency guarantees a high-performance store that is technically reliable and perfectly optimized for search engines.

By entrusting your project to specialists, you benefit from strategic advice, a better selection of plugins and extensions, advanced customization of your visual identity and templates, as well as constant technical support (maintenance, security, SEO performance).

Save time and secure your launch

Entrusting the creation of your e-commerce store to an agency saves you valuable time. Rather than spending weeks figuring out how to build a website and solving technical issues, you immediately benefit from a turnkey e-commerce site that is ready to welcome your first customers.

A professional agency will provide you with a responsive, fast, high-performance website with features tailored to your actual needs and the current market.

E-commerce agency: a profitable investment

Admittedly, hiring an agency represents a greater initial investment than creating your site yourself using free or low-cost solutions. But in the long term, it is a strategic decision that secures your business. A poorly constructed, poorly referenced, or technically flawed e-commerce site costs much more in the long run in terms of lost revenue and brand image.

On the contrary, a store created by professionals will enable you to quickly achieve your business goals, effectively position your brand on search engines, and increase conversions in a sustainable manner.

Conclusion

Creating your online store through an e-commerce agency is now the best decision you can make to ensure the rapid and lasting success of your business. You will save time, avoid costly mistakes, and immediately benefit from a high-performance, profitable store.

To continue your reflection, we also recommend:

• Creating your own online store: the no-code tools you need to know about
• What criteria should you consider when choosing your e-commerce agency?
• What will a successful online store look like in 2025?

Would you like support with your online store creation project? Contact our specialized team today to discuss your project and your business ambitions.