Top 5 reasons to develop a mobile app in 2025

In our article What impact can a mobile app have on your business?, we analyzed how an app transforms a company's visibility, customer relations, and growth. This new article focuses on the concrete reasons why companies are launching apps in 2025.

Here you will find actionable arguments to convince your stakeholders, a minimum technical roadmap, and indicators to track to measure return on investment. Each reason is illustrated with use cases and practical integrations to accelerate time to market.

The rise of m-commerce, the industrial adoption of artificial intelligence, the widespread availability of 5G, the digital transformation of organizations, and market maturity all combine to create favorable conditions for launching a mobile app now.

1. The explosion of mobile commerce: apps as a priority revenue channel

Consumers shop where the experience is most seamless, and today that often translates to a preference for mobile. Apps offer a faster checkout process, better payment management, and native personalization that increase conversions.

1.1. Why apps convert better than mobile websites

An app reduces friction with persistent logins, pre-filled forms, and one-click payments via Apple Pay or Google Pay. These elements shorten the purchase funnel and increase the average order value.

1.2 Technical integrations to boost m-commerce

Connecting Stripe, MangoPay, or Adyen for payments, synchronizing the catalog via an API between the ERP and the application, and using tokenization to secure transactions are prerequisites. To measure the impact, track the conversion rate per channel, the average order value, and the purchase frequency.

2. Artificial intelligence as an embedded competitive advantage

Artificial intelligence is no longer a novelty. It structures personalization, automates support, and optimizes user journeys. Integrating AI models into an application is becoming a key differentiator in the marketplace.

Concrete applications of AI in a mobile app

Real-time product recommendations, predictive scoring for retention, conversational assistants for support, and sentiment analysis of customer feedback improve the relevance of interactions. These features increase customer value and reduce the cost of manual operations.

How to integrate AI without complicating the project

Using managed services such as Amazon Personalize, Firebase ML, or language processing APIs accelerates development. Coupling these services with Amplitude or Mixpanel to segment and feed models ensures a viable data loop. Plan for an architecture that captures events, cleans data, and feeds your data warehouse.

4 AI blocks that are truly game-changing

• Recommendations and personalization. Similarity engines, appetite scores, dynamic bundles. Result: increase in average basket size and decrease in churn.
• Semantic search. No more cold queries; users speak "naturally." Relevance increases and clicks focus on what converts.
• In-app assistants. Contextual help chat, ticket resolution (NLP), health/sports coaching, dynamic tutorials. NPS improves and support costs less.
• Fraud & risks. Anomaly detection, real-time transactional scoring. You secure payments, cash-outs, and promotions.

3. 5G and new possibilities for mobile experiences

5G is changing the functional horizon of mobile applications by providing a combination of high bandwidth and very low latency. This opens up possibilities for uses that were previously limited by the network, such as interactive high-definition streaming, smooth augmented reality, and real-time synchronization between users. For products that aim for long-form engagement or immersive interaction, 5G not only improves quality, it also opens up new avenues for monetization.

Adapt the architecture according to network quality

Thinking about 5G does not mean forgetting about other networks. The application must detect connection quality and dynamically adjust media flow, resolution, and the behavior of heavy features. Implementing an optimized fallback ensures that the experience remains acceptable when the user switches back to 4G or poor Wi-Fi. Testing these scenarios in real-world conditions avoids unpleasant surprises at launch and protects the brand's reputation.

The commercial impact of 5G can be measured quickly. Augmented reality product demonstrations increase trial rates and purchase intent. Low-latency live sessions reinforce engagement and perceived value. For certain verticals, 5G transforms a simple mobile showcase into an experiential channel that can justify paid journeys or premium offers.

To better understand why you should create an app, you can watch this video.

4. The digital transformation of businesses: the application as the operational backbone

A mobile application is no longer just a sales channel; it is becoming an operational tool on a par with CRM or ERP systems. By centralizing event capture, intervention validation, and communication between teams, the app reduces the risk of errors and speeds up operational cycles. This operational role changes the nature of the project file, which must involve business stakeholders from the design phase onwards.

Connecting the app to existing systems is key to creating value. Webhooks and APIs enable real-time synchronization of orders, inventory, and tickets. When the app feeds qualified events into the CRM, marketing and customer relations can automate relevant scenarios that increase repurchase rates and satisfaction. This technical bridge transforms mobile data into measurable commercial action.

From an organizational standpoint, the arrival of an application requires data governance and a maintenance roadmap. Deciding on retention rules, access levels, and update processes is essential to ensuring compliance and trust. Good governance accelerates internal adoption and prevents friction between technical and business teams.

5. A more mature and accessible market for startups and SMEs

The technology ecosystem of 2025 has become industrialized. Cross-platform frameworks reduce the cost of entry, managed services handle authentication and notifications, and specialized agencies offer packaged solutions. This combination makes it possible to launch quickly without sacrificing the fundamentals of quality and scalability.

Choose the technical strategy based on the product

For a market-oriented MVP, a version developed in Flutter or React Native allows for rapid iteration and validation of usage. For demanding performance requirements or hardware-related functions, native remains the best option. The decision should be guided by expected metrics and the commercial schedule, not by technological trends.

From a commercial perspective, market maturity reduces risks and increases monetization options. Startups can experiment with subscriptions, freemium models, or in-app purchases with accurate measurement loops. Access to talent and credible service providers makes the ramp-up trajectory more predictable and less costly than it was a few years ago.

Conclusion

5G, operational integration, and market maturity are complementary levers. Together, they not only improve the user experience but also transform the application into an asset that generates revenue and efficiency. If you are still unsure, start by defining the metrics that matter for your use case and validate a proof of concept that prioritizes business impact.

For more information, see the following articles:

- Website, PWA, or native app: which should you choose based on your needs?

- What factors influence the price of a custom mobile app?